HOT or NOT: Nike The Second Coming Commercial

by Atma Brother ONE on Feb 6, 2007 10:48 PM PST in NBA

We've traditionally only done Hot or Not's on the fashion tip, but let's expand our golden state of minds and try to flip this segment for the hoops commercials. To kick off this inaugural edition of Hot or Not Video Hoops, we've got none other than Nike's The Second Coming commercial. It features 9 balla extraordinaires and a jam by Juelz Santana & Just Blaze. Check-check-check it out:

Clip by beamer2a

Also, make sure to check out the longer music video.

Word on the hoops scene is that Dirk isn't in the commercial because he didn't feel like flying 12 hours just to be in the spot. Bonus points if anyone can say where this clip was shot.

Is the Nike The Second Coming Commercial HOT or NOT?
Vote in the comments and post your AV thoughts.

Poll

Is the Nike The Second Coming Commercial HOT or NOT?

HOT!

161 votes

NOT!

17 votes

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its dope

by travisl212 on Feb 6, 2007 11:04 PM PST reply actions

Hot.

Just Blaze laid down some head-knockin' beats for that one. Juelz Santana's never had much of a flow, but it's bearable in small listening quantities and works well with Just Blaze's productions. Top-notch visuals on the commercial--leaves a lasting image in the head, though it wouldn't be nearly as hot without the track. Nike hasn't killed it like this in awhile, congrats.

On a side note, Juelz Santana's real name is LaRon James. Hilarious.

by ivanbe on Feb 6, 2007 11:14 PM PST reply actions

wow..

that was juelz and just blaze? i kinda expected more from them... something ala "there it go" i think woulda been more fitting and more (air) uptempo.

i think those reebok commercials from a few years back, which featured players with the hit rappers from their team's geographic area was a nice look. i can't exactly remember who was with you, but remember Francis with Scarface when he was still with Houston. Too bad the shoes were just so-so. I think just blaze mighta did the beat for jay-z, that one coulda been a song by itself, for real.

by dj fuzzylogic on Feb 7, 2007 6:30 AM PST up reply actions

Hot!

except one line is kinda weird
"united we form voltron and take on all"
i mean voltron was cool and all.... but i havent see basketball players turn into a giant robot recently

by FoyledAgain on Feb 6, 2007 11:30 PM PST reply actions

Tepid

I like the music, and some of the editing, but don't really get the whole "second coming" concept. Are these supposed to be the Nike's "new guard"? If so, why do they include Kobe and Nash, who've been around for like 8 years? And why the white suits -- Is that like their version of Jesus's robes? And why the airplane hangar? And why does the only extended clip with my boy Amare -- who'll probably the be the most dominant player in the group in a couple of years -- feature him getting the ball stripped?

I dunno, the whole thing has sort of dumb Bruckheimer/Bay air about it. Personally I'd much rather watch a 30-second clip of Phoenix Suns highlights...

C-

by Sleepy Freud on Feb 7, 2007 12:00 AM PST reply actions

agree .. NOT HOT!

Rasheed Wallace? I was really confused by that choice... with Nash I could see on there just cuz he's dominating folks right now (offensively), but Wallace is sorta past his prime or at least his hype. Where's YAO??? Amidst all the dunking in the video, they could balance it out with his patented unblockable fadeaway jumpers in the lane. jk...

Yea, a lot of the images don't seem to make sense but seem to be one narrative convention after another. I actually play hoops all the time in unexpected places, we have one set up in my dept. up on campus in the middle of the lobby.

The white robes i imagine are supposed to be space suits, but they look like pajamas.

by dj fuzzylogic on Feb 7, 2007 6:24 AM PST up reply actions

Yao

has been with Reebok since his Nike contract ended in 2003.

And JR is with Nike...my guess is he was hurt when this spot was filmed.

by dirrty on Feb 7, 2007 1:00 PM PST up reply actions

It doesn't take the cake from

the LeBron commercials.

Those are the real breadwinners.

"You're not going to get through Detroit training in no pool!"

I don't know if its going to translate into sales for their new Air Force line, which costs twice as much(Regular version $150 retail), or even $100 more(Supreme version $175) than the original Air Forces. Although they're retrofitted with new age tech such as carbon fiber shank plates, zoom air encapsulated by max air.

Air Plane Hangar = Airplane = Air Force 1?

by back2back51s on Feb 7, 2007 12:30 AM PST reply actions

dope no doubt but

I don't know why Jrich isn't in it...he was in last years video

http://youtube.com/watch?v=eJxvtii8ptU

plus julez santana says "we all warriors" in one of his lines. I didn't see ONE WARRIOR!

by djchuckdeez on Feb 7, 2007 1:02 AM PST reply actions

hit me.

Yeah dude. Everytime I see him say we're all warriors, I just sit here and say "I Wish."

If you take a look out of your windows, you can now see Dallas, TX. Quite the site, no?

by coma @ Golden State Of Mind on Feb 7, 2007 2:07 AM PST up reply actions

Yeah, that'd be nice

If we had a starting five of Nash, Kobe, LeBron, Jermaine, and Amare -- I might consider not tanking the season for a shot a Greg Oden...

by Sleepy Freud on Feb 7, 2007 5:04 AM PST up reply actions

Doesn't J-Rich

Have a Reebok Contract? Hense the reason why he isn't in the Nike commercial.

by mightymadskillz on Feb 7, 2007 7:48 AM PST up reply actions

nahh

Jrich has a contract with Nike. I read about it in a article SLAM did on him. Plus, Jrich is always wearing Hurraches, well atleast he was last year. This year he's wearing the new Nikes... I dont know the names of the new ones but they replace Hurraches as the most expensive non-signature Nike shoe.

Youre probably thinking about Baron Davis, BD has a contract with Reebok.

by ZombieWarrior on Feb 7, 2007 11:50 AM PST up reply actions

My mistake...

When he first came into the league he was rocking the same shoes as Steve Francis (under Reebok) so I assumed that he still was with them. My bad.

by mightymadskillz on Feb 7, 2007 9:55 PM PST up reply actions

Boring

The commercial is straight up boring. I hate watching it everytime.

by jpgarfunkle on Feb 7, 2007 5:24 AM PST reply actions

Say goodbye to the past.........

the future is here.......at last? bah, im an old school broda!jajaja i dont know why but I still love those great superstars from the late 80's to mid 90's, i remember those number 1 picks to #9 they all play big basketball but since C-anthony and lebron the nba doesnt have impact players since their rookie season, in the case of the video i prefer MC Hammers "this is the way we role" (i guess that was the title of the song)featuring Mully, T-Bugg,Billy Owens, Big Vic,C-Gatling and a newcomer call Spree, do you remember?

Quoted Text

by goldenberto on Feb 7, 2007 7:25 AM PST reply actions

I don't remember that one...

but I do remember Mullin being the only basketball player in Hammer's "2 Legit 2 Quit" video... hahahahahaha! Classic!

by mightymadskillz on Feb 7, 2007 7:50 AM PST up reply actions

I don't remember that one...

but I do remember Mullin being the only basketball player in Hammer's "2 Legit 2 Quit" video... hahahahahaha! Classic!

by mightymadskillz on Feb 7, 2007 7:50 AM PST up reply actions

Sizzling

"United we form voltron and take on all"

Brilliant.

by SkipT on Feb 7, 2007 7:52 AM PST reply actions

They probably made in response to Adidas...

"It Takes 5" commercials... Can you imagine a game featuring Adidas ballers (Arenas, Billups, McGrady, KG, and Duncan with Toine and Jamison {they've had their own Adidas ad's/commercials b4... I think they still wear Adidas} on the bench vs the Nike Army (Nash, Kobe, LeBron, Amare and J. O'Neal with Marion, Sheed, CP3, Pierce and Parker {oh yeah Atma... there were 10 of them in the commercial... not 9} on the bench). Hmmm... I got 5 on the army... Who do you think would win?

by mightymadskillz on Feb 7, 2007 7:58 AM PST reply actions

You were fooled...

because the Nike commercial seems so cliche. The Adidas "It Takes 5" are definitely better. At first, I thought the Nike commercial was a mock of Armageddon commercial for the Super-bowl or something.

by MVP @ Golden State Of Mind on Feb 7, 2007 9:09 AM PST reply actions

how about this one...

Quoted Text

by goldenberto on Feb 7, 2007 9:38 AM PST reply actions

ah yes

i seen that vid a while back...great editing also a great waste of time but still a great vid

by djchuckdeez on Feb 7, 2007 10:28 AM PST up reply actions

old school

how about when the warrior first started their "it's a great time out" slogan and the local bay area commercial (fox sports net or sportschannel) featured the whole team dancing in a congo line with maracas. I'm pretty sure it was 1999 because I remember that goon Tim Young going wild.

by JRichard Head on Feb 7, 2007 1:42 PM PST reply actions