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Golden State Warriors Logo Design Concepts (Part 1)


Just an idea... somewhat of a prototype. Let's start with this idea and work up on it... just for kicks. Modeled by Golden State's very own kelenna azubuike  !

I've read a number of diaries posting an unhappiness with the team's current logo design embedded on the Team Jersey's. I really never had a problem with the logo's, I own about 4 Jersey's with the current logo and always wore it with pride. I never looked at it at an artistic stand point to judge whether or not the team needs a new logo.(Who makes those decisions by the way?)

Here at GSoM I've decided to take on the idea of coming up with a new Jersey design, for fun of course. No I'm not going to try and sell the Design to GSW, think of it as a "What if... Our Team Logo's looked like this?" (lol, here I go again!) Ever so often I'll post up different logo idea's (with your feedback of course) and have one of our very own Players model out the Jersey's.

Peep another Logo design and a brief description (of the Jersey Comp above) after the jump...

Star-divide

Throwback GSW Jersey Prototype 1 (pictured above) I've heard em' all about the GSW logo... "Bring the old school City Jersey back ... "Bring back that one with the California State on it ..." or "take the thunderbolt off" and "bring the Run TMC jersey's back!" (or at least that blue color tint) This Jersey's sort of got a mixture of everything...

I really liked the Jersey "Sleepy" Floyd represented (back in the 80's) with the California State rockin' out. So I gave it a try and planted it back into the design. As much as I've heard the annoyance of the thunderbolt, I reinserted it pointing at where the bay resides on the logo with a little star pointing at the bay area... The blue color on the logo is reminiscent of the blue used in the Run TMC/Don Nelson days. I really dig the tint of blue, it goes great with jeans. As much as I wanted to add the Warriors name, I figure I'd try something different and arch it like a circle but not use the whole circle. at least half of it so the State art would rock out and have it spell out the entire "Golden State Warriors" name. The more I worked on this, I realized how "old school" it looked.  These days, when you look at team jerseys, the team name is huge. (That's something I'll try for the next segment, I just wanted to show you how it would look by bringing back past elements) If The Warriors home office looked at this, I'm sure they'd shoot it down, they're lookin' forward in new concepts, not in the past. (sad to say) I'm sure the Warriors logo design will be more bubblier as well... (How about writing out "GSW" like Phonix's PHX ?) You're suggestions and comments are always welcome. This is a work in progress!


GSoM's very own Throwback concept design!

Golden State of Mind Throwback Jersey's anyone? Whether you view it as a concept design or reality, I wouldn't mind trying to get this made. I'd definitely  rock this everywhere, especially the Oracle! The design pokes at the classic City design but with the GSoM title in the forefront. I did it for kicks and how often do peeps draw Golden State's very own Kelenna Azubuike  ?

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Sign me up
I'd rock one of those prototype jersey's at a game.


TIME FOR SOME ACTION!

"OHH, MAAAANN!" - Mike Tirico, NBA Playoffs '07

by Tim N Chris Burger on Aug 11, 2007 8:39 PM PDT reply actions   0 recs

Would you rock this...?
When in doubt... look to the 79' Cult Classic! Dude, I had to spoof it up!


...Now I can sleep!

by Tony.psd on Aug 12, 2007 12:33 AM PDT up reply actions   0 recs

Cool
I'm definitely feeling the blue one.  The design has a nice flow and balance to it.

The other one i'm not feeling as much and you're rockin Laker colors there so you lose points for that too, haha.

by ssmokinjoe on Aug 11, 2007 8:52 PM PDT reply actions   0 recs

HAHAHAHAHAHA
i tried matching the blue and used a Pantone Reflex blue for the blue on the GSoM jersey.THe Yellow was from the City throwbacks lol!

 

by Tony.psd on Aug 11, 2007 9:02 PM PDT up reply actions   0 recs

Dig the prototype, hate our real ones
I am on the same side as those who wrote in to complain about the Warriors logo, jerseys, even colors. First of all, who the * is thunder, and what does he have to do with representing a Warrior? He looks like a bad rip off of the silver surfer. I have no desire to wear him on a t-shirt as he jousts with a lightning bolt. Our old logos were great. They were classic.
Secondly, the lettering could be better. It's kind of like they tried to come up with the most exciting looking lettering they could and it just looks juvenile. I'm not a fan.
Lastly, what was wrong with our colors before? I don't like being a three-color team, and I don't like the orange. If they want to darken up the blue, that's cool, but I'm not into the electric orange trim, let alone the entire electric orange jerseys.  
Is it any wonder that the most popular Warriors apparel has been "The City" hardwood classics stuff? That stuff is tight! why not something simple and classic like that? (Maybe it doesn't have to be that old school, but something more classic)  
I don't like to be a complainer, I just wish we looked better and that we had a jersey or apparel that I could wear and like they way it looked. Maybe I'm alone on this. Oh well. It has to change someday. And after enduring so many years of suck I'm not about to change allegences over my tastes in style.  

Go W's.  

The Bimbo Coles era has BEGUN!!!

by laflyhalf on Aug 11, 2007 9:03 PM PDT reply actions   0 recs

You ARE NOT ALONE
I NEVER LIKED the comic bookish look the dubs have now.  If I wasn't born a dubs fan, I'd look at the warriors uniform motif like people outside of DC view the wiz's gold finger look.


TIME FOR SOME ACTION!

"OHH, MAAAANN!" - Mike Tirico, NBA Playoffs '07

by Tim N Chris Burger on Aug 11, 2007 9:09 PM PDT up reply actions   0 recs

+1
Agree 100%. In my early GSoM days, I practically wrote a dissertation on what I disliked about Thunder and the current unis. You pretty much summed it up in one short post. Where have you been hiding, laflyhalf? If you posted more often, I wouldn't have to rant so much...

by Sleepy Freud on Aug 11, 2007 11:43 PM PDT up reply actions   0 recs

A question
Might be too much to ask, but how bout black instead of blue. Just try it out. I think it'd look amazing
http://img.photobucket.com/albums/v627/AFD/ab-1.jpg

by CABANGBANG on Aug 11, 2007 9:53 PM PDT reply actions   0 recs

damn
i left the file at work :( I'll flip it monday and drop it on the page, maybe I can blacken the GSoM jersey 2nite

by Tony.psd on Aug 11, 2007 10:15 PM PDT up reply actions   0 recs

love the designs
The Warriors should seriously consider your prototype--especially with its subtle GSoM aesthetics. i'd rock both of em...even to church!

by dj fuzzylogic on Aug 11, 2007 11:00 PM PDT reply actions   0 recs

Love your jersey, Tony
The font used for the words "Golden State Warriors" is cool, I love the lightning bolt pointing to the Bay Area, and the number looks awesome in between.

Everything about it is awesome!!! Can I have one?

Golden State of Mind- We iBelieve

by goGSW24 on Aug 11, 2007 11:10 PM PDT reply actions   0 recs

pretty cool!
the colors arent so hot, but i like the concept.

by ballin on Aug 11, 2007 11:20 PM PDT reply actions   0 recs

I hear ya'...
Thanks- Colors can always be changed or modified. It looked better on Illustrator file  but warped out when I converted it as a  jpeg.  I'm workin on a lil' J-Rich tribute right now and that ones becoming a headache simply because I want to make sure it looks  exactly like him! :)

by Tony.psd on Aug 11, 2007 11:30 PM PDT up reply actions   0 recs

hmm i got a idea for a jersey
you guys know how in the weather forecast on the news when they show the bay they put it in a circle. they should put that in the jersey and put The Bay, or the bay area. and make it look like the city jersey. i dont know everyone here wants the dubs to just show there love for oakland, or SF but i think they should represent the bay area. come on they made there name the Golden State Warriors to represent all of california already.

by 24k state fan since 87 on Aug 11, 2007 11:28 PM PDT reply actions   0 recs

U know what would be hella cool?
If buki could model 1 in REAL LIFE.  Doesn't one of his peeps post on GSOM?  Someone should drop him a line.


"OHH, MAAAANN!" - Mike Tirico, NBA Playoffs '07

by Tim N Chris Burger on Aug 11, 2007 11:47 PM PDT reply actions   0 recs

During the playoff's...
My wifey met him and had a "Pharell" looking drawing of him I did... she said ... Look what my Husband did... a drawing of you... sorry it doesn't look like you, it has your number and your guns"... (muscles lol) I'll never for get his reply, he said he was cool w/ it coz' no ones ver really drawn him. When I was doin' up the logo, I thought about what he said and had him front the logo I developed... shoot I hope he see's it lol!

by Tony.psd on Aug 11, 2007 11:55 PM PDT up reply actions   0 recs

Teacher teacher
> These days, when you look at team jerseys, the team name is huge. (That's something I'll try for the next segment, I just wanted to show you how it would look by bringing back past elements)

This is why I'm psyched you're here - not only do you tell us what you're doing, but WHY. I have no artistic talent, so it's huge that you give us the possibilities. Thanks, man.

Be a drinsch!

by Dactyllic on Aug 11, 2007 11:56 PM PDT reply actions   0 recs

My day job...
Dude, during the day time I work for a corporate design company. No matter how creative you are... YOU HAVE TO follow corporate standards... we go through 6-7  editing cycles per publications and it's pretty rough... 80% of my creative skills get shot down on the 1st proof because it doesn't set to a corporate standard... by the 7th proof, the great idea's you have don't even come close to what I envisioned in the 1st proof... sometimes by the 5th proof, they completely change the idea! (lol)...

Here at GSoM, it can be the same story, but I'm free to get creative and work 2 improve the idea or just scrap it later. My manuscript isn't an engineering manual...  it's people who are sick of the "Bubbly" Thunder logo! ...and that's cool! We can bring stuff back and re-edit it later. If someone told me my work sucks (which a number of people have outside of GS0M)  no biggie... you can't please everyone. Feedback is always a plus for me... the more suggestions I get... the better I can improve on a community's design and improve my idea's for each drawing. We're all learning here...

True Fact: Honest to gawd... GSoM artwork lowers my Blood Pressure!

by Tony.psd on Aug 12, 2007 12:15 AM PDT up reply actions   0 recs

Nice Idea
but please, please, please, please NO GSW on the front of our jerseys! The PHX on the Suns' makes them look like a postal code!
Tony aka Drawlz600 is AWESOME!!!!

by Zorgon on Aug 12, 2007 12:08 AM PDT reply actions   0 recs

Yeah
:-/
Tony aka Drawlz600 is AWESOME!!!!

by Zorgon on Aug 13, 2007 8:55 AM PDT up reply actions   0 recs

its alright
has the classic the city colors but i really do like the current one with the blue, orange, and gold love it

by gswLLBatman on Aug 12, 2007 12:14 AM PDT reply actions   0 recs

im digging
the prototype. i like the trim on the edge of the jerseys, nice throwback touch.

by lowchi on Aug 12, 2007 12:14 AM PDT reply actions   0 recs

My only objection
Is the lightning bolt. I don't know who originally decided the whole Thunder/lightning bolt stuff was a good idea to incorporate into the Warriors' scheme, but it needs to go.

by jonathan on Aug 12, 2007 1:19 AM PDT reply actions   0 recs

I...
Would rock this jersey all the time. I personaly like the lightning bolt thing...but, I guess it doesnt make sense since we arent known for our thunderstorms or anything.

by gswrico on Aug 12, 2007 1:24 AM PDT reply actions   0 recs

Fake Throwback night
Maybe, this is the big surprise for GSOM Night II.  The Dubs will be rocking Tony.psd's jersey!

After a 150-79 blowout of the Jazz, Dizzle will insist they keep rockin the GSOM kits till they lose a game.  After a 35-0 start, GSOM buys out Cohan and tweaks their logo to match the jersey.

It is determined by OZ that shares in the Warriors will be doled out based on number of multiple diaries posted per day, and we come to find that SFGIANTWARRIOR49er owns 120% of this team.  Only then is it revealed that he is none other than Dizzle himself and he restructures his own deal to grab KG and sign Agent Zero.

by eshock on Aug 12, 2007 7:22 AM PDT reply actions   0 recs

Wow man
Wow.

Excellent post.

Golden State of Mind- We iBelieve

by goGSW24 on Aug 12, 2007 12:51 PM PDT up reply actions   0 recs

Some input
Dude, I have no art talent (or taste according to my wife), so take this with a grain of salt; but first, thank you for the effort and post.  It is fun to give community input on something like the logo we'd like to see.  Hopefully it will resonate more than us wishing to landing KG.

Having digressed, I would rather see something more agressive or active than your prototype.  The guy is simply holding two balls, almost like the sub (he is).  For instance, I like the one of Monta dribbling as a concept.  Or a player dunking, giving the impression of thunder and lighting (as opposed to placing it on the jersey, although I personally liked the way it pointed to the Bay Area).

Thanks again.

You call me ancient, I say "oldguysrule"

by commish on Aug 12, 2007 1:17 PM PDT reply actions   0 recs

Thanks...
Wait'll you see the "J-Rich We believe " tribute I'm workin' on... emotionally, it's a personal piece I'm honored to work on... it isn't a high flying dunk shot but it truly captured the moment of the playoff's and celebration. I can see where your going on Aza' "just" holding 2 basketballs, it was a model shot- I wanted to do an action shot but when you see shots like that, the logo tends to shift and free transforms the logo... it's only my 3rd week here lol, you'll see more of your idea's pop up in the future!
:)

by Tony.psd on Aug 12, 2007 1:32 PM PDT up reply actions   0 recs

eew
I can't see the throwback one.

http://westcoastbiased.blogspot.com

by coma on Aug 12, 2007 2:00 PM PDT reply actions   0 recs

is
it loading to slow on your browser?

by Tony.psd on Aug 12, 2007 2:05 PM PDT up reply actions   0 recs

werd
No. everything else is loaded. just not that one.

http://westcoastbiased.blogspot.com

by coma on Aug 12, 2007 3:33 PM PDT up reply actions   0 recs

Well if its concerning Fashion
Then i mean i dont really like it at all sorry tony but i mean its so0o ehh u know>? im a fashion designer and i really like the old portland jerseys from back in the day with stripes and uhh like the pacers and i really think we need to change the jerseys though they desrve em
I am as powerful as 100 times 100 times 100 times 13 Stilts!

by jeppalepala on Aug 12, 2007 3:48 PM PDT reply actions   0 recs

There's always room for improvements
Thanks man, I'll keep it in mind for the next segment in the future... these were just idea's... nothing to make official lol. Maybe I should do a Warrior Girls outfit :P

by Tony.psd on Aug 12, 2007 4:11 PM PDT up reply actions   0 recs

Fantastic idea on jersey prototypes!
Thank you Tony...I HATE the current logo that the W's use. I love the first jersey, the outline of Cali and the lightning bolt as a kind of "you are here" sign. The "Warriors come out and plaaay" logo is nice too, but I think someone would have to pay royalties or something for that one.
Please, keep coming up with ideas, keep them simple, clean cut, and with the outline of Cali on them.
Keep the old-school look (i.e. someone posted a picture of Sleepy dribbling up court with the old uni on). We need to get back to the classic look unis. Maybe after we can come to a majority decision, you can forward the design to W's brass. It's worth a shot, keep up the excellent work!

by goldenstatefan on Aug 12, 2007 3:48 PM PDT reply actions   0 recs

Well done
Tony, love the first one there. I disagree with most posters here: I am not averse to the current uniforms (although I despise all of the logos). The lettering on the current unis isn't great either, but I think the colors and cut of the unis work. I'm wondering what that prototype would look like with our current color scheme? Anyway, this has got my dormant creative blood heated up and I may work on some stuff myself, so thanks for being a catalyst.

by ffgolden on Aug 12, 2007 7:32 PM PDT reply actions   0 recs

"Oakland" Warriors logo & jersey
Forthcoming. Certainly before next season. The league may not approve, but like The Town and Boom Dizz, it will have flavor. Watch for it. The Beard has spoken.
Don't make the beard angry.

by Fearthebeard on Aug 12, 2007 10:23 PM PDT reply actions   0 recs

Hrmm
I love that jersey idea that buki's rockin.  Old school flavor with the thunderbolt that nobody gets.  I miss those colors.  

by ViveAirFrance on Aug 13, 2007 11:03 AM PDT reply actions   0 recs

Here's my first drawing.
I'm not too great of an artist, so traced my first illustration here of Andris Biedrins.  It was fun and Tony's tips really helped out.  Once I got the outline, then the shadowing and coloring really made the picture stand out.  Gotta go work on doing my own drawings.


AB At The Free Throw Line

by callahan on Aug 13, 2007 1:08 PM PDT reply actions   0 recs

Not bad
That's a good start.  Practice makes perfect so after a while you can look back and see how far you've come.  Nice to see that Tony.psd's presence here is inspiring some new digital artists.

by ssmokinjoe on Aug 13, 2007 2:36 PM PDT up reply actions   0 recs

Ew.
That's the amazing thing about Photoshop: it can turn people who are otherwise so-so artists into really, really bad artists. Put down the mouse and pick up a pen, man! I'm 100% sure if I gave you a black crayola crayon and asked you to draw a freehand picture of AB from memory, it would have ten times the character, life, and originality of the one above.

And actually, the above goes even for talented artists like Tony.psd. Overall, I like the look of his "Illustrator-ized" players -- they're starting to give GSoM a distinct visual brand -- but too often they seem to suck some of the life and character out of the players. The TMNT Harrington ones in particular fail to convey the ebullience of the guy's personality. Compare that to the work of a great like, say, Al Hirshfeld, who with a few graceful black penstrokes, can capture the essence of a person that even a photograph can miss...

Tom Bachtell is a great one too. Especially like his Dubyas...

David Levine is less simplified but no less genius...

And heck, even Mort Drucker, who drew all the Mad magazine movie parodies I used to read growing up, is a genius by today's standards...

I guess my point is, just 'cos we're communicating in cyberspace doesn't mean we all have to have our means of visual expression dictated by the strict rules of Adobe "creative" suite. It's perfectly easy to digitize something you've drawn yourself -- just throw it a scanner, save as jpg and voilĂ .

And I say this as someone who drew his current webpin in Photoshop. Yes, I'm as lazy as the rest of you. But variety is the spice of life; and this site would have a lot more visual character if more of us didn't worship at the altar of Photoshop. Some of my favorite works are Tony.psd's earlier, stylized characters like the "GSW all over print jacket" one. It may have been drawn on the computer, but it conveys some personality and life that the standard Photoshop experiment lacks.

Think about the creativity, beauty, and life of a drive to the hoop by MJ or BDiddy, or even of the best hoops move you yourself have ever made. Now compare that to your best move in NBA2K7 or whatever. That's roughly the difference between drawing with a pen on paper and drawing in Photoshop. Photoshop is a tool, not an end in itself. I hate to see it drain the life out of such an interesting, vibrant community.

End rant for today. Carry on, as you were...

by Sleepy Freud on Aug 13, 2007 2:37 PM PDT up reply actions   0 recs

Hey Sleepy...
I appreciate your comments. I agree with you on how "a few graceful black penstrokes, can capture the essence of a person that even a photograph can miss..." I dig guys like "Al Hirshfeld" work... they've been hand drawing for over 8 decades (and I'm only 30!)

I've been drawing for as long as I can remember... even before computers were on the come up. If there's one thing I've never forgotten, is how to draw. You can find me in a restaurant drawing on a napkin, at a board meeting drawing in between notes, even in a rest room drawing in a stall on toilet seat covers. But I've become part of the digital age when Illustrator 1st came out back in like 94 or so, I've been using it ever since. Same deal w/ photoshop... I was introduced into it in high school back in the 90's and its been a constant sense of  practice. practice. practice!. In High school and College, I took my traditional art classes... mural painting, life drawing, sketching, color separating... but at the same time, I took a ton of digital classes... (because in the late 90's those were the jobs needed and were in demand...) including photoshop, Illustrator and many Desktop Publishing classes... I spent 4 years at a community college learning as much as I can.

As the years went by, simple illustrations and hand drawings became a hobby for me while digital design started helping me earn a living and a career. I landed Jobs w/ Fry's Electronics Advertising dept... San Jose Saber Cat's Marketing designs... and My current Job as a Publisher for Maxim-IC and a grip of Freelance gigs all over the bay area. I take pride in my work... all my life I've been told by people its not good enough... you're not good enough... you're not going to make it...

Sad 2 say... Digital design and the use of Adobe products puts food on my family's table. It pays for my mortgage and helps me get by. I'd rather do this than work at Walmart because I made it happen. But it also takes a lot of hard work. It's the industry I'm in... When I use any of Adobe's creative applications, I use it as if It was my pencil and drawing board... it never dictates my thoughts... it helps me creates them. Back when i didn't have a computer or photoshop, you could find me cutting magazine pics and collaging guys like Spreewell  with super imposed stuff.

When Atma at GSoM approached me and asked to be a part of the group... I was so stoked. He asked for my assistance due to my digital experience. ...and though it's only been 3 weeks, I see a big difference to the site. Everyones contributing on the artistic tip... good or bad, people are getting into the mix. If Baron Started wearing Puma's... or orange Sean John socks... how many of us would get inspired and do the same? (ok bad idea)

You seemed to have enjoyed my  early work like the "All over print Jacket.." or even my signs at the games (I hope you did, those were personal) But things have changed a tad... I have weekly segments w/ GSoM I am very greatful to take the opportunity to do...  Every drawing I do for GSoM is a wonderful sleepless night of ideas brought out by using programs like Adobe illustrator... Its what caught Atma's attention so I'm returning the favor. I don't do it just to do it... I do it because someone out there gave me a chance... Adobe can make or break your skills... thats why I make an effort to develop my own style... I wish I could set Barons shoes on fire or add wings to Pietrus on photoshop... actually... I can, but to get people aware... and to have fun with design... that's why I do what I do... art, design... whatever can attract attention... having fun at what I do is how I roll...

Adobe Illustrator is my Canvas.

Thanks

 

by Tony.psd on Aug 14, 2007 12:06 AM PDT up reply actions   0 recs

new shirt?
Great work, Tony.

How bout using one of those new logos on a new GSoM T-Shirt?

by mojo X on Aug 13, 2007 2:53 PM PDT reply actions   0 recs

This SHOULD be submitted to the Warriors
I like your decision to return to the old-school blue (which isn't being used by any other team in the league except the knicks I believe) almost as much as the jersey itself.

My only question: it looks like jerseys with a double-digit number might get a little crowded in the circle made by the california and "golden state warriors".  Could you draw an Andris Biedrins model?

by BingBluNT on Aug 15, 2007 8:53 AM PDT reply actions   0 recs

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