remember the Apple “Think Different” ads? the chevron and bp ads proclaiming how “green” they are? all the commercials where beatles songs are used to pawn cheap consumables (nike, debeers, etc). companies will do and say anything to con the average joe/jane into believing they cannot live without their product—debasing the memories, achievements and talents of others is par for the course. boycott all advertisements.
wait a sec! did you mean to intimate that me8 isn’t the second coming of christ himself? how dare you!

I had to create a post to this because Atma’s post at the top this page is RIDICULOUS. Why are you hating on Monta Ellis/AND 1 for GIVING back to the community?

Here’s from the website….

So it’s a limited edition thing and proceeds will go to the MLK foundation. What’s so bad about that?

    ME8 TRIBUTE

    KICKS FOR A CAUSE
    AND1 TRIBUTE is dedicated to those pushin’ positives, makin’ good, and takin’ it to the next level. Support of this limited edition series will result in a donation to the community – our extended family. It’s as real as that.

    Our inaugural shoe honors Dr. Martin Luther King, Jr. for his extraordinary leadership in the civil rights movement. We don’t know exactly how well MLK played the Game, but given his track record, we’ll bet he had pretty good handles.

    WALK IN HIS SHOES, BALL IN MINE

    Monta Ellis is proud to have his first signature shoe, the ME8, represent the first AND1 TRIBUTE. AND1 is only producing 1,929 pairs of the ME8 Tribute to pay respect to the year Dr. King was born.

    AND1 and Monta Ellis are proud to honor the life and legacy of Dr. Martin Luther King, Jr. through donations to The Washington D.C. Martin Luther King, Jr. National Memorial Project Foundation Inc. and The Stanford University Martin Luther King Jr. Research and Education Institute.

    “Dr. King gave me the opportunity to dream of a better life. It is up to all of us to follow our dreams in his honor.” – Monta Ellis

Do you ever re-call Jordan having proceeds of his shoes go to charity? Do you re-call ANY player having shoes with proceeds going to charity?

So unless you’re hating on Nike for pushing Livestrong or their current [RED] campaign than you should back relax off of AND 1 and Monta.

I am not naive. I know this is a marketing ploy but on the other hand I appreciate when people/companies give back to the community. it’s hard to put down whenever someone else is DONATING money back to the community. Every little bit helps.

Have you donated anything lately?

Just continue hating on Monta, we’ll all enjoy his time in the Bay.

But that’s what all marketing ploys. Apple guy vs. Mac guy, anybody? The Paris Hilton Carls Junior ad? Seriously AB1, you’re really grasping at straws here and not grasping the full reality of… reality. Marketing is done the way it is for a reason, because it frigging works. You don’t like it. Great. I don’t particularly like it, but then I don’t really like any marketing strategy that is blatantly based off of barnacling onto somebody successful or well respected.

Furthermore, if proceeds are being donated to charity, WTF are you talking about? I understand your hatred of Monta, I don’t fault you for that. But the way you make immediate snap judgements on people and NEVER, EVER give up on them is getting ridiculous. I can just imagine the year 2050…

AB1 and FJ sitting on a porch somewhere in the bay:

FJ – “You remember when we won the championship in 2015, when Monta scored 35/game in the finals… man those were the days. Who knew we’d revert to the old Warriors so quickly after he retired…”

AB1 – “Yeah, but he rode a moped… and hurt himself. That’s unforgivable. Besides, we had to give up JRich for him. I don’t care if he won 2 MVP awards and brought us a championship, he rode a moped and rode JRich out of the bay. And for that, I can’t forgive him. Besides… he abused MLK to sell shoes”

FJ – “But he donated those shoes to charity. And JRich never did anything after that in his entire career”

AB1 – “Monta still sucks.”

Using Jesus Christ to peddle sweaters?

a better sponsor could be had to market these shoes.

It’s a solid point and I do sympathise with you to some extent, because Monta Ellis is my least favourite Warrior, and was even before the moped accident.

But still, you can’t deny the good being done by what’s going on. Sure, Monta is going to get some undeserved credit and people are going to see him in a unnessessarily bright light, but who cares? 15 years from now, are people gonna care about this advertising campaign? Are people gonna look back on Montas career and think of this as a significant event? I think the more lasting impact made will be by the money donated to the charities that are involved.

So, while it does have quirks about it, the end result of things is good.

But, if anyone starts comparing Monta Ellis to Dr. King, they need to be put in an institution.