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Polling GSoM: Are you really that surprised that PR director Raymond Ridder and the Golden State Warriors got caught "astroturfing"?

For better or worse the Dubs blogosphere has covered this in painfully excrutiating detail, so I'll just pass the mic to our friends:

Some thoughts on what I consider a major non-event for various reasons after the jump.

Star-divide

A few wise folks have wondered why GSoM has been so late to cover this. To be honest my biggest fear in giving this topic much ink is that it would cultivate a McCarthy-esque environment on GSoM, in which anyone (for whatever reason) that aligns with the decisions of the Chris Cohan and Robert Rowell is deemed a phony and perpetrator of The Suck regime. We already cover a dysfunctional franchise. Do really want a dysfunction online community with constant finger pointing and the Warriors equivalent of McCarthyism? Warrior fans have it hard as is; we need to stick together.

Now I wouldn't be the least bit surprised if it was uncovered that the Warriors organization has littered the comments sections and what not of Golden State of Mind with their propaganda in the past (someone's looking into that as I write this). They keep very close track of this blog and the discussions on it. I must note that the organization's PR staff and sales department have been enormously generous to us over the years, so I don't want to demonize them unnecessarily. But at the end of the day would you really be that surprised if they did insert a little "Go Warriors! Stop criticizing them! The future it bright!" every now and then around here? As GSoM friends Tim Kawakami and Marcus Thompson have rightfully detailed- this organization is more worried about their image of suck, then essentially fixing the suck.

Staying with this transparancy theme, truth be told it's incredibly annoying to see so many people finally wake up, realize, and write about how terribly incompetent and unprofessional the Cohan and Rowell Warriors are. We've been saying that around these parts since 2005, with minimal support. LeBron James himself would like you to WITNESS:

Why are people just now making a big fuss about how poorly run this big market franchise is? Is it because people are upset the team finally (rightfully) ended the publicity stunt that was Chris Mullin leading the Warriors front office? Is it the result of Don Nelson backlash? Who knows and to tell you the truth- who really cares?

At the end of the day, I'm really not sure why Raymond Ridder's inane PR strategy and handful of silly comments on a message board deserve so much attention. Why is their so much outrage over this? Why is anyone really that surprised? Did you all expect anything less from the Cohan and Rowell-led Warriors? This isn't exactly the dumbest thing that organization has done in the past 15 years in terms of fan and media relations. 

The entire Golden State Warriors operation is a joke and it's been a joke starting from the top for 15 long years. Nothing has changed, including mindset of this naive fanbase who still continues to support The Suck monetarily and in every other way possible. I mean let's face it, two weeks from now when everyone is in NBA Draft mode, this will be a complete non-topic.

I'm sorry ya'll but this one's on us. Us meaning the fans, the local media, and the national media. Come next season when there's a little 5 game win streak, the vast majority of fans will forget their current outrage. When the Warriors finally make the playoffs or assemble a winning team (they can't keep defying the odds in a league where half the teams make the playoffs annually- I don't think), the incompetence and unprofessionalism of this organization will get ZERO ink in the local press. The national media? Those guys didn't care about how poorly run this franchise was/is and how it's wasting away a huge sports market till they could continue their vendetta against Nellie and paint Mullin as a martyr.

At the end of the day I can't really say any of this really surprises me. Are you surprised?

In the words of former Warrior Gilbert Arenas who Cohan just couldn't look in the eye- "But you're not a fool- are you?"

Poll
Are you really that surprised that PR director Raymond Ridder and the Golden State Warriors got caught "astroturfing"?
YES: I expected better
69 votes
NO: They aren't exactly a classy operation to begin with
291 votes

360 votes | Poll has closed

Comment 47 comments  |  2 recs  | 

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Comments

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He never lied about anything

Ridder admitted he was posting on the site. Like he said in the article, he was just trying to turn the conversation in a positive direction. You’re just looking for more reasons to hate this front office.

by Number22Drew on May 23, 2009 10:16 AM PDT reply actions  

no check this out..

It’s no different than if a CEO of a public company somehow disguises himself as an analyst/economist on cnbc/bloomberg, then starts raving about his company and recommends viewers to buy stock. It would be a different story if that CEO went on the show as himself. It’s deceptive and a form of manipulation that is not acceptable behavior for the director of PR to engage in.

LeBron James? I'm the only Ty Crane.

by misterjennings on May 23, 2009 10:38 AM PDT up reply actions  

He admitted it once confronted with the evidence

Prior to that, he pretended to be some random person.

Last of the Ninth - Photography Site / jamesvenes.com - Blog

by Flashfire on May 23, 2009 11:16 AM PDT up reply actions  

you probably work for the front office!

You know I spit technique to the freshest freak
Gimme a call you will see results in just a week
With the soul of a LOST HAWK
Is there a heaven for a Rap Cat, let's talk

by LostHawk on May 25, 2009 12:34 PM PDT up reply actions  

This is called wire fraud

He is a ranked official in a company, that is interested in selling more tickets. He did not use his real name, because no one would trusted a single word he was saying, if he introduced himself properly.

I think we are all so mezmerized by what we read in the paper and take it as gospel. I actually enjoyed the call and appreciate their honesty, even if everything was not what we wanted to hear. I would like to hear from them more often. I have already renewed and are part of the 70%, so I will hope for the best from section 121……

Yes, this definitely is a persuasion to buy more tickets, its not any different than the sales representative from Belkin posting fake reviews on Amazon. He already renewed! So now, YOU don’t feel so bad when you pay HIM to renew. This is definitely called frud, although I doubt he will get sued for it.

by farid on May 23, 2009 11:07 AM PDT reply actions  

I missed that part

yeah that’s definitely crossing the line

by Number22Drew on May 23, 2009 11:19 AM PDT up reply actions  

Fraud?

I really don’t think you can get sued for anything you say on an internet forum…

by Calamity on May 24, 2009 1:03 PM PDT up reply actions  

Of course you can

There’s a lady going to jail because of what she said to a kid her daughter didn’t like and was pretending to be a boy she did like, extreme? sure, but just an example on how what you say on line can and will get you in trouble.

There's a party in my mind.
And I wish that I was there.

by qin on May 24, 2009 2:33 PM PDT up reply actions  

it was sleazy...

but this is a tempest in a teapot. the warriors have so many worse problems than the pr guy posing as a random fan in blog conversations.

the thing that puzzles me is why he thought this was even a good idea. if you look at the responses to the post that got him outted, absolutely no one was buying what he was selling. it wasn’t even an artful job of posing as a regular fan. what a maroon!

by g8tgod on May 23, 2009 11:36 AM PDT reply actions  

+1

A-freaking-men

Reduce your carbon footprint, commit suicide.

by bloodsweatndonuts on May 23, 2009 3:52 PM PDT up reply actions  

I'm not sure what to think about this.

I think that the biggest thing that I’m taking away from this is that there is a real impact to what we say on places like this. When I first started posting here (late ‘06? early ’07?) it never occurred to me that someone in the Warriors front office might actually read what I had to say about this team. I was just happy to find a fun community to discuss Warriors basketball with. At some point I noticed a poster named “Streetballer” that hinted at working for the team, but I never actually took that seriously. Now I’m not so sure.

It honestly doesn’t really matter all that much. I guess it would be a good thing for management to stop by and tell their side of the story from time to time, so long as they are honest about who they are. (yeah, the way Ridder handled himself on WW.net does come off as a bit sleazy)

I guess, the best thing that could come of this is Larry Riley taking an interest in reading a lot more of JAE’s posts. =P

Thing 2

by olympicmike on May 23, 2009 1:09 PM PDT reply actions  

Well, if there’s real impact in what we say, it doesn’t seem like whomever reads this cares much for my suggestions of late. But who knows. If Riley and company, I am on the job market if y’all are hiring. Hmmm. Maybe I should stop giving the tips away for free and see if they bite.

by jae on May 24, 2009 10:15 AM PDT up reply actions  

Yes, I AM surprised that this happened

Idiocy and incompetence is one thing, but at least you know what you’re getting from them. When they cross the line into lying, faking, and pretending so as to serve their own purposes, then how can you trust anything you read or hear around you anymore? How can you trust anything they say anymore? No smart business would want to lose the trust of their customers, and you’d think they’d be smart enough to know this, but apparently not. So yes, i am VERY surprised and pissed off by this.

The other problem I have is that this move just reeks of insecurity. As mentioned in some of those articles, they are more worried about LOOKING good then BEING good. They have to GENERATE praise and sympathy for themselves instead of EARNING it.

by IQofaWarrior on May 23, 2009 1:42 PM PDT reply actions  

the blog-gate plot thickens

From what I’ve read about this less than honorable “situation”—and I’ve read all the materials—there are many more unanswered questions about the IP address Raymond used than he is admitting to. The content of some of those posts were not to make a positive spin on the general negativity which fill the blogs but more critical in nature. Probably in the next few weeks we will have more full disclosure and Raymond will probably get fired. What what everyone has written about him, that will be a big loss to the organziation, a loss we probably shouldn’t have to endure. But at least one head will have to roll to stop the bleeding.

Personally, I don’t take any view of what Raymond did on moral grounds. We already know the organization constantly lies from President Rowell on down. We also know that Nelson seemingly likes to screw with the media and say whatever he feels like. He enjoys lying and misleading people, especially the media. He is one mean old bastard and can practically do whatever he wants with no accountability..

Obviously I wish Raymond and others in the Warrior organization would have the balls to say who they really are if they want to have a dialogue or present a perspective on one or more of the sites we Warrior fans visit. We have often wondered among ourselves if the blogs are read by the FO. Now we now that at least some of them are.

One of the more startling things I’ve read is that some from the media have been denied access or barred from getting information they need to do their jobs by the FO. I think there is and will continue to be a growing disgust of the FO and its lying ways. In addition, what’s left of the “mainstream” media covering the Warriors will be much more willing to be critical of the FO and its lying ways because the general sentiment of the fan base has been so eroaded by a year that was filled with lies, deceit, and downright stupidity. I understand why Raymond would do what he did, but why he did it is more a commentary on the sad state of affairs with a franchise stepped in defensiveness and fear because they know they stink as an organization and franchise. They are all apologists because as Gertrude Steim said, “there is no there there”.

We Believe We Were Deceived

by commish on May 23, 2009 2:11 PM PDT reply actions   1 recs

I think it's a non-issue.

I don’t understand the moralization of going on a blog and acting like he’s any other user. Why is that such a big deal? What do you know about any of the people you interact with on the internet? Sleepy Freud could very well be a hot mother of 3 who runs a statistical fetish site and olympicmike could be is Greg Ostertag.

Let’s put it this way, if you analyze the merits of his arguments and are swayed, it makes no difference what his motivation or personal stake in the topic is, he convinced you. If you are like most people, and found his arguments to be completely un-compelling as an anonymous user, what difference does it make if he was a Warriors rep or a 12-year-old kid? It doesn’t make anything he tells you any less or more true.

He’s a PR guy, a promoter. He’s promoting his product’s image and he’s not hurting anybody.

I could care less who I’m talking to. On a blog are logically sound arguments or ideas and logically unsound arguments or ideas and then some funny-a$$ comments or posts. I don’t care if it’s Mike Dunnleavey Jr. logging in to defend himself, it doesn’t change the validity or humor of the post.

Reduce your carbon footprint, commit suicide.

by bloodsweatndonuts on May 23, 2009 2:26 PM PDT reply actions   1 recs

Wow. That's a really good argument.

Care to elaborate or is unjustified smugness the only thing on today’s menu?

Reduce your carbon footprint, commit suicide.

by bloodsweatndonuts on May 23, 2009 3:02 PM PDT up reply actions   1 recs

I think you're projecting if you're pulling "unjustified smugness" from a one-word response

Read the links. All the reasons why this is more important than you think are there. At the core of it is distrust from this point forward and an uncertainty as to when a positive comment might just happen to be left anonymously by someone within the organization. In most cases when someone from a company sneaks onto a site to promote their product, it’s probably not the director of PR doing it. That makes it even worse than some intern told to go talk their stuff up amid the general public, especially when it’s at a place where opinions are down on the front office.

The very things you say about being swayed are EXACTLY why this is an issue. There IS no argument because someone from within the organization is intentionally trying to get people to see things in a better light to buy tickets and spend money on the team.

Last of the Ninth - Photography Site / jamesvenes.com - Blog

by Flashfire on May 23, 2009 3:24 PM PDT up reply actions  

Re: projecting if you're pulling "unjustified smugness" from a one-word response

Fair enough. My bad. You, sir, are most certainly not smug.

But I don’t know how what you are saying in any way actually addresses my post that you “Disagreed” with.

At the core of it is distrust from this point forward and an uncertainty as to when a positive comment might just happen to be left anonymously by someone within the organization. In most cases when someone from a company sneaks onto a site to promote their product, it’s probably not the director of PR doing it. That makes it even worse than some intern told to go talk their stuff up amid the general public, especially when it’s at a place where opinions are down on the front office.

Ok, so how does that make the actual comments any more or less logical or compelling? You’re just saying, granted in a couple different ways, that “it’s bad because it’s bad”. You’re begging the question, you’re not explaining what the actual, substantive negative consequences of Ridder’s actions are for the fans. If there are no negative consequences that have any real impact on us, the fans, then why is it bad?

The very things you say about being swayed are EXACTLY why this is an issue. There IS no argument because someone from within the organization is intentionally trying to get people to see things in a better light to buy tickets and spend money on the team.

I don’t see it as anything but good business that he team is trying to convince people to buy tickets by trying to market their product in the best possible light. I’m really not trying to be a jerk, but do you actually see that you’re not making any argument? You’re just stating unsubstantiated absolutes and using “all-caps” but you’re not making an actual point. It’s the written equivalent to repeating your self and shouting certain words for emphasis.

IMO, it is wise to read everything you see on the internet with these things in mind:

1. The information you are reading may or may not be true

2. 99% of the time, you can’t be sure who the “actual” individual is that posted the content you’re reading.

3. If there is a way for a politician or corporation or interest group to use the internet sway public opinion or market-share they will find it and use it.

So, rather than crying foul every time someone violates your arbitrary criteria for what is the “right” and “wrong” way to use the internet, a better tact might be to keep those things in mind when reading content on the internet and evaluate everything you read on the merits of the ideas themselves. That completely mitigates the need to worry about who is posting it and what his or her agenda might be.

Reduce your carbon footprint, commit suicide.

by bloodsweatndonuts on May 23, 2009 3:49 PM PDT up reply actions  

This would all apply if it was just about fans posting and saying things and no more

When the organization itself gets involved anonymously, especially one as under fire as the Warriors have been lately, credibility flies out the window.

There is a ‘warriors.com’ account on Warriorsworld that is occasionally used to link to news items. It is clear to the people on the site that it is coming from the team as an effort to point people to something like a summer camp story or a training camp video. That’s one thing.

It’s completely different when, right after a conference call, an anonymous user comes in and rolls out the same stuff the team has been doing lately in criticizing the media (“I think we are all so mezmerized by what we read in the paper and take it as gospel”), talking up the event itself (“I actually enjoyed the call and appreciate their honesty”) while trying to slip around coming off as completely biased (“even if everything was not what we wanted to hear”), followed by essentially promoting more events like it while pretending not to be affiliated with having set it up in the first place (“I would like to hear from them more often”). Then you get the renewal encouragement (“I have already renewed and are part of the 70%”) on top of it.

As it’s been said, it’s dishonest and deceptive because of the attempt to pretend it’s being written by a regular fan who was pleased with the call. If it really was said by a fan there’s no issue, but the moment it’s proven to have originated from Warriors HQ it’s a conflict. Ridder said he was just trying to post something positive in the wake of the negativity about the conference call, but in doing so he damaged his credibility by pretending to be someone he wasn’t.

Regular posters don’t pretend they’re anything but regular posters. When someone involved with promoting the team uses a fan site to pretend he’s a regular poster, trust is eroded. Had he come on as himself and said “I got some great feedback from a number of people” and went on to explain it, it would be a completely different story. Again, now any time there’s overly positive talk about the team people will begin to wonder if it’s a plant, especially if the account is a newer one.

If your job is to market and promote the team, you do it as yourself. You don’t pretend to be someone you’re not. Whether the comments themselves are logical or compelling or not isn’t the point. The deception is.

Last of the Ninth - Photography Site / jamesvenes.com - Blog

by Flashfire on May 23, 2009 4:01 PM PDT up reply actions  

Deception is not an evil-end in itself. You must really hate Halloween, plot-twists and Hideo Nomo.

Marketing is deception. PR is Marketing. Ridder is in charge of PR. It’s up to you to scrutinize the information for yourself.

In a nutshell: You are repeating that what he did is “wrong” without being able to articulate why it was wrong or how it harmed the fans. What happened that is so bad? I don’t know if I can ask the question in any more simple terms.

Reduce your carbon footprint, commit suicide.

by bloodsweatndonuts on May 23, 2009 4:27 PM PDT up reply actions  

Your interpretation of this is interesting but I think I've explained myself clearly already

It doesn’t meet with your satisfaction but your position doesn’t meet with mine either. Suffice it to say, pretending to be someone Ridder wasn’t matters in things like this.

If the message needs an anonymous account to deliver it that attempts to make people think it’s from someone with no connection to the organization, I’m not sure how you can’t see the problem with that.

With the bits about Halloween and plot twists, I find myself unable to take you very seriously. Oh well.

Last of the Ninth - Photography Site / jamesvenes.com - Blog

by Flashfire on May 23, 2009 4:34 PM PDT up reply actions  

Re: With the bits about Halloween and plot twists, I find myself unable to take you very seriously. Oh well.

I’ll take that last, pathetic, act of hostility both as both an emphatic admission of the weakness of your stance as well a sad testimony to your lack of sense-of-humor.

Reduce your carbon footprint, commit suicide.

by bloodsweatndonuts on May 23, 2009 4:41 PM PDT up reply actions  

You seem to be projecting again with the "act of hostility" bit

Nowhere in any of this have I insulted or called you names, but I get a strong sense that you’re just trying to yank my chain at this point.

I’ve said my piece and I’m confident it’s understandable and sensible. I don’t really care if you agree or not.

Last of the Ninth - Photography Site / jamesvenes.com - Blog

by Flashfire on May 23, 2009 4:43 PM PDT up reply actions  

I tend to respond to hostility with some degree of hostility. But I'm not yanking your chain, I promise.

In fact I think this wraps it up pretty nicely.

You said:

I’ve said my piece and I’m confident it’s understandable and sensible. I don’t really care if you agree or not.

I said:

You really can’t deconstruct your own point-of-view beyond your own self-imposed expectations of the "proper" and "improper" way to market on the internet.

See we agree!

Reduce your carbon footprint, commit suicide.

by bloodsweatndonuts on May 23, 2009 4:51 PM PDT up reply actions  

BSD

A similar instance where marketing HURTS people,

When you see a ladies magazine, all of the photos have been touched up, the blotches on celebrities’ skin have been smoothed out, the photos have been stretched to make them appear thinner, and countless other things are done in the photos to “enhance” them. Little girls read these magazines, look at the pictures, and become bulimic, anorexic, depressed, insecure, etc. because they don’t look like that.

When you’re lying to somebody who doesn’t know any better (and if you read some random post from some random GSoMer, there’s no way to expect them to be anything but what they are).

BSD, this is not ’Nam. This is blogging (or marketing). There are rules.

Would you see Pfizer advertising Viagra as a cure for cancer as “marketing” or “deception”? Have you never heard the term “snake oil salesman” or “wolf in sheep’s clothing”? There’s bending moral rules, and there’s breaking them. Any ad on TV that uses paid actors or some guy in a lab coat has to provide a disclaimer. If we allow marketers to do and say whatever they want whenever they want, no matter how false their claims are, nobody will ever be able to make an informed decision. You will reward the liars as opposed to the people actually producing something positive for society. You would be encouraging a society of lairs and cheats.

"No no Nene!"
http://www.youtube.com/watch?v=zB5DxNl4EB0
R Dizzle = Wannabe AB1

by Dubs fan in Boston on May 29, 2009 9:03 AM PDT up reply actions  

Re: You would be encouraging a society of lairs and cheats.
If we allow marketers to do and say whatever they want whenever they want, no matter how false their claims are, nobody will ever be able to make an informed decision. You will reward the liars as opposed to the people actually producing something positive for society. You would be encouraging a society of lairs and cheats.

a.k.a. All of the people who hold all of the power in the world? C.E.O.s, World Leaders, World Bank and IMF heads? The people that run my life and yours? They don’t need my encouragement. They ave all of the power and the rest of us have heaps of apathy and self pity. So what are your options?

Blame Ridder for working the system? For preying on our self-imposed laziness?

Change the world? Anyone have a stomach for a revolution? No?

My entire point is this: The only way to survive in the system is to inoculate yourself against marketing, not just of goods and services, but of politicians’ and pundits’ messages as well. The only way to understand what is going on, what the truth is, is to ignore the spin, ignore the rhetoric and listen to the facts and the logic. Examine the content of what is being sold to you, not the packaging.

I don’t think it was too much of leap for me to expect that people should be aware of the fact that the people you converse with on the internet could be literally anyone. Especially considering the fact that the vast majority of people on WW.net did exactly what I am advocating for. Taking someone’s leaky logic and rejecting it. Nobody even bit on what RIdder was trying to sell.

Beyond that, nobody was harmed in any way. At all. He wasn’t peddling the cure for cancer and erectile dysfunction. He didn’t promise fans even longer, fuller lashes. He was just pushing his administrations spin and people saw right through it.

So what was the big deal? Why get all self-righteous and victimy about it (I don’t mean you DFIB)? WTF does that solve?

Minor points:

When you see a ladies magazine, all of the photos have been touched up, the blotches on celebrities’ skin have been smoothed out, the photos have been stretched to make them appear thinner, and countless other things are done in the photos to "enhance" them. Little girls read these magazines, look at the pictures, and become bulimic, anorexic, depressed, insecure, etc. because they don’t look like that.

It’s the truth. Sorry to say it, but if you are a woman in this society then you are judged heavily on your looks. People respond better to attractive people. How many times have you run into a “homeless hottie”? It’s a huge advantage to be hot, and it’s about 10x more important if you’re a female. Is that good or bad? Kind of besides the point. You can’t change the way human’s react, on a gut level, to things that are aesthetically pleasing. If I was thinking about becoming a parent, and I did not want my child to look at these images, then I would seriously think of not having a kid because these images are not going away because we all encourage it by the we reward people for being hot in this society.

When you’re lying to somebody who doesn’t know any better (and if you read some random post from some random GSoMer, there’s no way to expect them to be anything but what they are).

I would flip that and say, especially on GSoM, the content of everyone’s’ posts are scrutinized and usually jumped all over if the facts or the logic are wrong. Nobody bought tickets because Ridder said the front office was being truthful or had a compelling argument because they didn’t. So what was the hubub about again? It really comes down to violating a social contract that some random bloggers and media members imposed on the Warriors but the Warriors aren’t bound by that contract. Nobody in the sports blog environment is.

BSD, this is not ’Nam. This is blogging (or marketing). There are rules.

Thanks for the heads up, Donnie.

Would you see Pfizer advertising Viagra as a cure for cancer as "marketing" or "deception"? Have you never heard the term "snake oil salesman" or "wolf in sheep’s clothing"? There’s bending moral rules, and there’s breaking them.

1. You’d have to be insane to take marketing from a big pharmaceutical company at face value.

2. Morality is entirely subjective. What you say is right or wrong has no baring on what I think is right or wrong. It’s a short-cut of an argument. Morality isn’t a premise and there isn’t one morality. Flip on the news. It’s all a matter of perception. What I consider racist, you may consider paranoia. Why do we put such a value on random human life of our citizens and then go bomb the crap out of other countries and steal their resources? Is that right? Is it wrong? Does that change the fact that it continues to this very moment?

Morality is all intellectually dishonest noise because it’s subjective and inconsistent. There is no logic to it. It’s not a valid argument because it’s a fluid concept that changes from time-zone to time-zone and generation to generation.

Reduce your carbon footprint, commit suicide.

by bloodsweatndonuts on May 31, 2009 1:42 PM PDT up reply actions  

Also

Note the post said “I will hope for the best from Section 121.” Anyone who watches a Warriors game knows Ridder is at the scorer’s table and moving around the arena, not in a seat with the rest of the fans. Again, more deception.

Last of the Ninth - Photography Site / jamesvenes.com - Blog

by Flashfire on May 23, 2009 4:04 PM PDT up reply actions  

I'm not arguing whether or not it's deceptive. That's besides the point.

My argument is that it makes no difference and I’m trying really hard to get you to tell me what actual bad things happened to fans as a result of his “innovative” marketing approach.

Worry less about who the messenger is and analyze the substance of the message and what happened, if anything, as a result. Guaranteed to reduce overreactions! Trust me, I’m a credible source!

Reduce your carbon footprint, commit suicide.

by bloodsweatndonuts on May 23, 2009 4:14 PM PDT up reply actions  

It absolutely makes a difference

You don’t expect someone in the team’s PR department to go to a fan site and say something negative, do you?

The message itself is already skewed by that fact alone, making the messenger extremely important to the situation.

That is the crux of the issue and whether bad things happen or not is irrelevant.

Last of the Ninth - Photography Site / jamesvenes.com - Blog

by Flashfire on May 23, 2009 4:18 PM PDT up reply actions  

Re: It absolutely makes a difference

In what way?

You really can’t deconstruct your own point-of-view beyond your own self-imposed expectations of the “proper” and “improper” way to market on the internet.

Reduce your carbon footprint, commit suicide.

by bloodsweatndonuts on May 23, 2009 4:35 PM PDT up reply actions  

We could always put it to a poll

Ask people if they think it’s fine for a PR department to drop comments in on a fan site using accounts that make it look like it’s not really them saying it.

Or, we could go by the very poll used here, which is running 4 to 1 in saying they’re really not surprised someone within the organization would resort to this.

Last of the Ninth - Photography Site / jamesvenes.com - Blog

by Flashfire on May 23, 2009 4:42 PM PDT up reply actions  

I voted "not surprised"

Which is one of the reasons it didn’t bother me in the least. I just look at the content of the message instead of trusting the source.

Reduce your carbon footprint, commit suicide.

by bloodsweatndonuts on May 23, 2009 4:48 PM PDT up reply actions  

I also am not surprised

I am not really bothered by it either except that I am once again disappointed that a public official passed on the opportunity to pose as themselves (or as a generic representation of the Warriors PR staff, front office, etc.) on an internet forum to perhaps great benefit.

I believe that anyone who holds this kind of job and doesn’t seriously consider doing this kind of thing, using the internet, is probably not thinking broadly enough about their job.

EA staff used to (still do?) go on game boards to praise their companies games. Politicians have their staffs or themselves go on to some political boards to garner support, change opinion, raise money, generate phone calls, and so on. Political staffs also have long used the tactic of representing themselves as cohorts of the opposition to make one side look petty, tyrannical, evil, what have you… It’s an age old tactic which Atwater and Rove practiced with aplomb.

Internet votes/polls are spammed or cheated and rigged.

Athletics Nation used to have (maybe still does have, I don’t know) a poster who would always post early roster move information to that web site. He clearly was in the employ of the team, because the wording was identical to that of the press release, just that it came to the A’s fan site a bit early. That to me always seemed a smart thing, a way to throw a bone to your hardcore fan base. He/she didn’t ,as far as I know, ever acknowledge their identity or respond to posted queries.

From time to time, media people, writers, known people (Keith Law, Rob Neyer, Keith Olberman, Mychael Urban) will post as themselves in blogs, but one can see immediately a whole bunch of questions that pop up for those people, more than they can be reasonably expected to answer if they make themselves freely available.

I get why someone like Ridder would post anonymously in a forum. I would think he’s negligent in his duties if he doesn’t at least consider doing so. However, that particular comment of his was unartful and rather stupid, and clearly is embarrassing when revealed.

by jakarta on May 23, 2009 5:25 PM PDT up reply actions  

I was just thinking that

If they did have people on here posting comments, but came out saying who they were; not only would i not mind that i actually think that’d be pretty cool.

by 123707THIZZ on May 23, 2009 4:38 PM PDT reply actions  

Yeah, I have zero problem

As long as people don’t pretend to be a ‘regular guy’ while they’re actually getting paid to post it’s fine.

by worldblee on May 24, 2009 10:21 AM PDT up reply actions  

Christopher Reina from Realgm.com throws in the towel

I think you can add this to the list of media folks who are weighing in on the latest “we do drama dubs”:

http://warriors.realgm.com/articles/157/20090522/finally_abandon_ship/

It is worth reading since it reflects most of our sentiments very well.

We Believe We Were Deceived

by commish on May 23, 2009 8:39 PM PDT reply actions  

Who cares

I mean honestly, this is the Warriors, the worst run franchise in sports. I gave up on this POS team this year when they let BD walk. I used to have to watch every single game, no matter what, my mood would fluctuate with every W and L now I refuse to support this POS franchise in anyway. I never had season tickets but you could count on me buying 2 or 3 of the 4 packs a year plus some Warriors gear but I don’t want that idiot Cohan to have a single dime of mine.

 I wish more people would just get fed up and quit going to watch an inferior product that they put out on the floor. The one time the Dubs have a bright future they go and mess it up, go figure. I hate not watching AR play but who cares, he’ll be playing for a different team ina few years anyways. I hope most of you will refuse to support this POS franchise until everyone at the top of management is replaced and Cohan sells the team.

by JRich4MVP on May 23, 2009 9:16 PM PDT reply actions  

Hey it's the age of integrated marketing

and you really can’t believe anything much, like the city magazines were the “fans” pick their favorite and the restaurants stuff the boxes, press conferences arranged to do nothing but get the company’s point across. And moral outrage in the NBA? You have to be guiding. This is the league where there is almost nothing but image—where caring happens and oh yes amazing too. What other sport is engaged in such an endless and tireless ad for itself. And like so much of Mr. K’s reporting, it has nothing to do with the game. I just find it amazing that this web site pumps Tim so much. Could it be, Atma Brother # 1, that a smart guy like you knows Tim is pretty ignorant about basketball but he sparks controversy and controversy brings hits. Hey everyone is playing this game and getting all worked up about this is about as much a waste of time as looking for the sources of one of Tim’s stories. Wasn’t that Dick Bavetta calling the game where LeBron got three seconds to shoot? Ah yes, another NBA miracle play based on an infraction. And Michael Jordan didn’t push off when the Bulls beat the Jazz. Oh the NBA. You know if you want to watch basketball in a marketing sewer, you have to be willing to handle all the stinky stuff you are floating in. And oh yeah, the refs are always honest and there is not one in prison, right?

by Marques8 on May 24, 2009 8:21 AM PDT reply actions  

biopsy

interesting take by Ratto on Ridder

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/05/23/SPE617Q63U.DTL

While this is not our biggest problem, what Ridder did is more than just symbolic with what’s wrong with our club. This form of guerrilla marketing is not new, probably happens more than we’d suspect, and yet is completely distasteful. We’ve gotten used to govt officials lying to us, and the corporate greed which permeates the entire economy fuels misinformation regularly. We hope that our sports teams are somehow pure, but they are corporate. We’d like to think sports are based upon honest competition, human endeavors laid bare for all to see but we have tainted officiating. We regularly invest our money to provide ourselves with an entertaining abstraction from the diseased nature of society and we are dismayed to discover (again) that the NBA is a microcosm of all that is good and bad, both healthy and malignant, rather than the fantasy that we construct in our minds.

Who’s to blame then, the liars or those that continue to BELIEVE them time after time?

by hardcore on May 24, 2009 10:14 AM PDT reply actions  

That was a great read and one of the comments smmed it up.

He misrepresented himself as a general Warriors season-ticket holder, trying to con other season-ticket holders into renewing.

There's a party in my mind.
And I wish that I was there.

by qin on May 24, 2009 3:01 PM PDT up reply actions  

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