Spending the Day with the Golden State Warriors' New Logo and T-Shirt
Originally posted Jun 17, 2010 10:22 PM PDT
The Warriors, specifically, Raymond Ridder (Director of PR), are reaching out to their neighborhood friendly bloggers to give them a preview of the new logo prior to the upcoming release party next Thursday on draft night. I wanted to share it with you all in the best way I could. New Logo has a lot of pressure so I spent the day hanging out with New Logo.
Fresh out of the box with that distinctive new logo smell.

I had to try on New Logo before taking off. Lookin' good? Yes I am.
Before we took off to check out the Bay Area, New Logo and his big brother had some family time.
You'll never guess who we bumped into! Jeremy Lin. New Logo is a big fan and said we should draft him with the 2nd round pick. I told him EVERYONE at GSOM is a big fan of Lin. Nobody ever gets tired of hearing about him. New Logo had to get a picture with Lin.
Checkin' out the cranes...
I had to show him Oracle arena so we jumped on 80 to 880. Oops. Typical traffic. Heck, it got so bad New Logo jumped out and we took a picture on the side of the road.
We finally did get to the Oracle.
There was a special event going on inside, so New Logo made a few calls and got us in. He was quite upset that the Warriors hadn't swapped out the logo at center court. Temper, temper.
Saw Steph Curry at the arena! I even got a chance to meet him and introduce him to New Logo. Curry told New Logo he's a big fan so New Logo autographed that basketball for him. I got this candid shot of the two of them. I think they'll work out quite well together. Instant chemistry.
Game 7 was going to start in an hour, but New Logo had to see the Golden Gate Bridge. So we drove over there to get a quick shot.
On our way back, we called ahead to get some food. New Logo loves garlic so we picked up some grub from The Stinking Rose.
With food in hand and the picture of the Golden Gate Bridge out of the way, it was time to head home to catch Game 7. Check out New Logo watching the game. He already hates the Lakers - Fisher, Kobe, Sasha, etc. Called them names I can't repeat here. It brought a tear to my eye. The Warriors raised him properly.
After the loss, needing to blow off a little steam, New Logo and I headed out to play some hoops. He's gonna show me some new moves.
New Logo is real cool to hang out with. I think we'll all like the new style (even if the font needs work).
New Logo says he'll see you next Thursday at the official unveiling and draft party. He says he hopes we get John Wall. I laughed and told him it's not possible. Laughing back at me, he said it's easy. Just trade Hunter, Tolliver, Williams and the #6 for the #1. I guess he really is a true Warrior.
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It doesn't look that bad on a t-shirt
But I can’t stand the uniforms.
"It's like Will Smith, remember the Fresh Prince? Get the ball don't let nobody else shoot? That's kinda what the offense can be sometimes, and they're just standing around waiting for Monta to make a play"
-MT2
by golden_solitude on Jun 17, 2010 10:28 PM PDT reply actions
I think the away jerseys will look better. Aren't they going to have yellow alternates aswell?
by duballers23 on Jun 17, 2010 10:32 PM PDT up reply actions
yeah they will
"It's like Will Smith, remember the Fresh Prince? Get the ball don't let nobody else shoot? That's kinda what the offense can be sometimes, and they're just standing around waiting for Monta to make a play"
-MT2
by golden_solitude on Jun 17, 2010 10:36 PM PDT up reply actions
Do you have proof?
From what I’ve read, its all speculation about these yellow alternates.
Love Warriors, Hate Cohan! - Sell the team! Save us Mr. Ellison!
by JustSomeName on Jun 18, 2010 12:19 AM PDT up reply actions
This Warriorsworld.net article
http://www.warriorsworld.net/warriors-to-unveil-new-uniforms-on-draft-night/
"It's like Will Smith, remember the Fresh Prince? Get the ball don't let nobody else shoot? That's kinda what the offense can be sometimes, and they're just standing around waiting for Monta to make a play"
-MT2
by golden_solitude on Jun 18, 2010 1:03 AM PDT up reply actions
The article was posted March 29.
Maybe things have changed since this guy posted this speculation about alternate gold jerseys. Who knows?
"Monta is the MAN." -Bob Fitzgerald
by WarriorForLife on Jun 18, 2010 2:10 PM PDT up reply actions
Why go retro with the logo and not have yellow home jerseys? These white ones look like jerseys for a new WNBA franchise or something. The neckline also sucks, and was out of fashion before it ever even appeared on a jersey.
Confront racism: Boycott Arizona
by The Bimbo Coles Experience on Jun 18, 2010 6:25 PM PDT up reply actions
WHERE ARE THERE PICTURES OF THE JERSEY?
Type the words RUN TMC in Ebay!
Type the words RUN TMC in Ebay!
Type the words RUN TMC in Ebay!
Type the words RUN TMC in Ebay!
Pacquiao fans type MANNY CHANT in Ebay!
http://www.nba.com/warriors/history/warriors_logo_evolution.html

Love Warriors, Hate Cohan! - Sell the team! Save us Mr. Ellison!
by JustSomeName on Jun 18, 2010 1:12 PM PDT up reply actions
http://www.nba.com/warriors/history/warriors_logo_evolution.html

Love Warriors, Hate Cohan! - Sell the team! Save us Mr. Ellison!
by JustSomeName on Jun 18, 2010 1:12 PM PDT up reply actions
great so when have you seen it on the full uniform?
Set a record by getting banned for the 8th time!
After rehab I saw the light and promise to be kinder and gentler!
Probation is a very slippery slope!
by StinkyFingers on Jun 18, 2010 8:40 AM PDT up reply actions
FJ
You killed it with this one. I have read this thing like 10xs over. HILARIOUS!
by dj fuzzylogic on Jun 17, 2010 10:38 PM PDT reply actions 1 recs
I’ve read it 20x over. Haha nice work FJ.
Golden State of Mind :: Always keeping it... "Unstoppable Baby!" | SBNation.com
by Atma Brother ONE on Jun 18, 2010 7:17 AM PDT up reply actions
You killed it with this one. I have read this thing like 10xs over. HILARIOUS!
Definitely gave the seahorse a good tour. and did you let it watch game 7 so it could see how to win games( say "Queensbridge)?
Lights please, lights please, turn off the lights.
by Skeptic con Urquell on Jun 17, 2010 10:45 PM PDT reply actions
Wow
the new logo even made the front page of Yahoo.
"It's like Will Smith, remember the Fresh Prince? Get the ball don't let nobody else shoot? That's kinda what the offense can be sometimes, and they're just standing around waiting for Monta to make a play"
-MT2
by golden_solitude on Jun 17, 2010 10:57 PM PDT reply actions
Not that surprising...
…I think, with all the losing, we forget that the Warriors are still part of the NBA.
Type the words RUN TMC in Ebay!
Type the words RUN TMC in Ebay!
Type the words RUN TMC in Ebay!
Type the words RUN TMC in Ebay!
Pacquiao fans type MANNY CHANT in Ebay!
Save me some money!
This is all they could come up with? Hopefully when new ownership takes over, they fire whoever came up with this design. I’m all for the city jersey’s on hardwood classic nights, but I just can’t see this being the teams main Jersey.
Also, now that I’m going to be bringing up a young new Warrior fan, what can she expect as a mascot? Bridgie, the uncompleted bridge. Might be interesting if they throw the S-curve in there.
How hard was it to just do this?
Seriously, it wasn’t that complicated to not make this whole rebranding a disaster.
In matters of style, swim with the current; in matters of principle, stand like a rock. ~ Thomas Jefferson
I claim copying! :-)
I just noticed they have added a basketbal behind the bridge for the Warriors.com logo, which is quite similar to my idea for one design…

THIEVES!! :-D lol
It is a sad state of mankind, that in the modern age, we have no one with the common sense to think.... 'Lets install some shut off valves in this oil pipeline!'
ROMESdavidWOOD37 likes this. *thumb up*
you got this in royal blue?
ROMESdavidWOOD37 has taken over the Ongline. He's cool.
by ROMESdavidWOOD37 on Jun 18, 2010 9:42 AM PDT up reply actions
My thoughts...
New/Old Color: Super Fresh
New Logo: Kinda Fresh
The fact that we don’t have to rock the navy & orange anymore: The Freshest
Type the words RUN TMC in Ebay!
Type the words RUN TMC in Ebay!
Type the words RUN TMC in Ebay!
Type the words RUN TMC in Ebay!
Pacquiao fans type MANNY CHANT in Ebay!
Freshershest
Pro-Skub for life
by Reverend_Randy on Jun 18, 2010 4:02 PM PDT up reply actions 1 recs
That shirt is sick. I want one now.
But I agree with those who said it looks bunk on a jersey.
Maybe when it gets stitched in it will look dope instead of painted on a jersey?
ROMESdavidWOOD37 has taken over the Ongline. He's cool.
by ROMESdavidWOOD37 on Jun 18, 2010 9:41 AM PDT reply actions
I really like the shirt but won't buy any
I think everyone should hold off buying new Warriors merchandise until after the sale. Your giving money to Cohan, and he probably plans on riding the initial buzz surrounding a new logo to cash in on the Warriors one last time. You can still get all the cool new stuff but wait until later in the summer when a new owner is in place.
"Some of my finest hours have been spent on my back veranda,
smoking hemp and observing as far as my eye can see."
- Thomas Jefferson
by DaymanCometh on Jun 18, 2010 10:15 AM PDT reply actions 1 recs
I like the screenname, and good point, screw Cohan.
by Missing Barry on Jun 18, 2010 10:48 AM PDT up reply actions
GSOM must change it's color scheme lol
"I don't lift weights because they are heavy, and I don't run because it makes me tired." - Charles Barkley
TURRIBLE!
A big improvement, probably not big enough
This whole look is going down the right road, but I’m not sure it’s entirely there. There’s something vaguely WNBA about them. My real hope is that Ellison buys the team, takes one look at these uniforms, and says, ‘Nope, back to the drawing boards. Take this general direction and do it right.’ (It does seem odd that he or someone else would buy a team with the mandate to change everything, top to bottom, yet keep uniforms commissioned by the old regime, no?).
Still, I’m going to reserve judgment until I actually see the new logo looks on unis, and now those new unis look on the court. My hunch is that the road uniforms (especially with a possible gold alternate) will look better than the white home uniforms. It’s probably worth a bit of patience. I mean, imagine how WTF people must have been all those years ago when they unveiled the City uniforms. They’re the best sports uniforms ever. And quite possibly, the weirdest.
by BlueInTheFace on Jun 18, 2010 2:45 PM PDT reply actions 1 recs
I actually have hope for the home jersey now.
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the new logo is awesome
so much so that I finally decided to post a comment on this blog that I’ve been lurking on for months
Yea, GSOM
needs to be updated with the our new colors and logo! We are moving on to a new future with royal blue and yellow and away from the orange and midnight blue. GSOM should be redone, say by Draft night?
Golden State Warriors Fan 4 Life!!!
PG: Stephen Curry
PF: Anthony Randolph
Can't wait until GS wins a championship!!!
Fix the font
and we can say it’ll be fine for years and years
plus one
Pavelski soaks panties faster than a firehose - Mr. Plank
by GoldenStateGuerrero on Jun 19, 2010 11:04 AM PDT up reply actions
Really pathetic product compared to what it could have been, Lazy describes this logo, and it reflects what Cohan tenture has been all about: ineptitude.
Kobe sucks
by GovernorStephCurry on Jun 18, 2010 8:35 PM PDT reply actions 1 recs
Damnn!!!
Offseason is so boring!!!!! Some one plz post something interesting!!! lol
Fear is the Mind Killer
Offseason is so boring!!!!!
haha, it’s only been 24 hours since the last game. Go watch some golf or futbol if you are bored, they’ll put you to sleep.
Lights please, lights please, turn off the lights.
by Skeptic con Urquell on Jun 18, 2010 9:18 PM PDT up reply actions
It's hard to sleep with the vuvuzelas
Pro-Skub for life
by Reverend_Randy on Jun 19, 2010 3:55 PM PDT up reply actions
Haha, this Artest post game interview should hold you over till next season
I’ve never seen any so happy to win and never been so happy for a guy, he really worked hard this series. Can’t wait for our season to start again with everyone healthy and fresh and maybe a new owner.
http://sports.yahoo.com/nba/blog/ball_dont_lie/post/Ron-Artest-is-the-undisputed-king-of-the-postgam?urn=nba,249382
Lights please, lights please, turn off the lights.
by Skeptic con Urquell on Jun 18, 2010 9:29 PM PDT up reply actions
All I got left is
the Giants and baseball can get pretty boring!!! I can’t wait till the season starts!!
Fear is the Mind Killer
I've mentioned this before but
With there being such an issue with the typeface, I think an easy fix would be to just take out the type altogether. I think the logo can be strong enough on its own. Or perhaps put the logo and player # on the back of the jersey? Though I’m not sure people would be okay with that seeing as the original “The City”Jersey had it on the front.
Pavelski soaks panties faster than a firehose - Mr. Plank
by GoldenStateGuerrero on Jun 19, 2010 11:11 AM PDT reply actions
+1.
Or at least, in keeping with the history of the mark — indeed, in keeping with almost every sports uniform ever designed — choose EITHER “Golden State” OR “Warriors.” Most logically the former on the away unis and the latter on the home unis, but just the nickname on both would be OK, too. Think about it: Yankees, Red Sox, Giants, Dodgers, Bulls, Lakers, Celtics — any team whose unis weren’t conceived by total clueless nincompoops uses ONE NAME MAXIMUM on their jerseys.
I mean, really, who tries to cram a whole 19-character name on the front of a uniform, with the smallest letters so tiny you can’t even make them out except in close ups? This is a sports uniform, not a freaking newsletter. Between this and the crappy, overly tight letterspacing of WARRIORS (why isn’t it the same as in GOLDEN STATE?) it really seems like the designers were either rushing to meet a deadline or simply not paying attention.
I love the colors and am warming up to the mark itself. I can even live, grudgingly, with the Copperplate, though I think it’s a dated, retail-y and lazy choice. But come on: at least iron out the basic, egregious errors. Get the type off the bottom of the circle, pick either “Golden State” or “Warriors” (or the former for away and the latter for home), fix the letterspacing, and call it a day.
Then next offseason, have Ellison kill the damn Copperplate.
There will be no extra point!
by Sleepy Freud on Jun 19, 2010 2:09 PM PDT up reply actions

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