My take on the Warriors' new logo/jersey
by lightz0ut on Jun 29, 2010 4:12 PM PDT
Email
PrintThe Golden State Warriors received mixed reaction when the unveiled their new logo and a picture of the new jersey was leaked a couple of days ago. While the logo was received with more open arms, the leaked jersey received just about the same amount of criticism as when the Warriors announced their draft pick last Thursday. A lot of people have already tried to make some tweaks and changes to the jersey putting their own spin on it to try and make it look better. I thought I'd put my own spin on how I think the new jersey should've been. What started as an attempt to make a quick tweak turned into hours or research and designing.
So I decided to use the Warriors' new logo as the base and keep in mind the direction they are going: An updated look of "The City" era. With this in mind, I decided to look through the all nba jerseys as well as other timeless jerseys like the Bulls and Celtics. I came away with two things: Keep the colors simple. Keep the look simple.
As you can see below, the Warriors' jerseys before the 90's has been pretty simple and all of them arguably tops those last two. Which brings me to my first big design decision: Round collar, no stripe on the side.
Next in line for me was color layout. First of all, pardon if the colors are a bit off. Still rusty with my photoshop skills and kinda slack off on some parts like the collar and getting the color absolutely right. I just figured, the general idea of which color goes where is more important.
I still think that if we were to pay homage to "The City" jerseys, having a yellow home jersey was essential. But if the league won't allow such thing, I decided to make a white version as well. I wasn't overly too happy with the white jersey which led me to creating 3 versions of the jersey. And without further ado, here's what I came up with:
VERSION 1: UPDATED CITY JERSEYS
via i50.tinypic.com
VERSION 2: 1966-1997 MASHUP JERSEY
via i50.tinypic.com
VERSION 3: BLUE-WHITE JERSEY
via i50.tinypic.com
About the FONT: Just like the Warriors most likely did, went down my font list and chose one I like. I went with a simple font and one that resembles the font from the 1986-1988 jerseys. I can probably design better but decided to leave that to a paying gig.
Decided to have some fun at the end. Here's some alternate colors...
1. Based this on the San Francisco jersey but came out looking more like the Cavs throwback
2. Just really love the black/yellow combo so had to do it
3. Another possible option with the original colorways.
via i45.tinypic.com
Here's the leaked jersey:
What do you guys think?
This FanPost is a submission from a member of the mighty Golden State of Mind community. While we're all here to throw up that W, these words do not necessarily reflect the views of the GSoM Crew. Still, chances are the preceding post is Unstoppable Baby!
89 comments
|
15 recs |
Do you like this story?
Comments
Cohan is so lazy.
You made a better jersey using photo shop.
Kobe sucks
"Frankly your desire to be a seller is just proof of how blinded you are by your hatred of Sabean"-giantsrainman..LOL
by GovernorStephCurry on Jun 29, 2010 4:31 PM PDT reply actions
Ten million times rec. These are just heartbreakingly awesome, lightzout. The ultimate smackdown to the clueless and ham-handed “designers” who came up with what we now have.
Anyone who votes for the take-a-leaked jerseys over these beauties needs to have their eyes and head examined.
There will be no extra point!
by Sleepy Freud on Jun 29, 2010 4:34 PM PDT via mobile reply actions 6 recs
Anyone who votes for the take-a-leaked jerseys over these beauties needs to have their eyes and head examined.
I ‘m not feeling them, they look too cheap to me,
I haven’t seen anything I like as well at the recent white with blue and gold Warriors across the chest and dark blue and gold away unis, they have a understated classy look.
Lights please, lights please, turn off the lights.
by Skeptic con Urquell on Jun 29, 2010 11:01 PM PDT up reply actions
they look too cheap to me
Curious why you think it’s “cheaper” than the leaked version. The logo is the same. Lightzout added the disclaimer that he’s not proposing a specific typeface. Does the trendy curvy V-neck and gratuitous yellow side paneling make it look more expensive to you? Is it “cheap” to set the TEAM NAME in a size appropriate for a sports uniform, rather than a size better suited to legalese?
Heck, if they’re going to set “Golden State” in that fine print, we might as well change the team name to the “Some Restrictions Apply Warriors”…
There will be no extra point!
by Sleepy Freud on Jun 30, 2010 8:26 AM PDT up reply actions
Curious why you think it’s "cheaper" than the leaked version.
Just the simplicity of it. I think the retro warriors unis with the City and cable car look cheap too. I grew up with these old styles so they are tied to that lower standard of living era in my mind. The 08 style with the blue and gold slanted WARRIORS lettering just looks richer in texture to me.
Lights please, lights please, turn off the lights.
by Skeptic con Urquell on Jun 30, 2010 10:10 AM PDT up reply actions
Fair enough, but we’re not talking about the last generation unis: we’re comparing the leaked new unis to Lightzout’s improved version of them. I personally don’t see any greater degree of “texture” or “richness” on the leaked unis: I just see a bunch of careless and/or arbitrary decisions. What about the leaked unis do you like better than Lightzout’s versions?
There will be no extra point!
by Sleepy Freud on Jun 30, 2010 10:22 AM PDT up reply actions
What about the leaked unis do you like better than Lightzout’s versions?
I like the stripes on the side, but I like them better the way someone posted with blue stripes lining the yellow stripes. I’d prefer a plain V or a round collar to that scalloped bottom V I think, it looks too much like a girls top.
I actually don’t like the new logo as much as the 08 Warriors logo, the new one looks like a seahorse head peeking in a porthole to me, all it needs is a big inquisitive eye.
Lights please, lights please, turn off the lights.
by Skeptic con Urquell on Jun 30, 2010 10:46 AM PDT up reply actions
imo they are a huge upgrade
from our last ones. However, I do agree that the ones lightzout made don’t look any cheaper than the leaked. Maybe its just me, but something about these jerseys screams AAU.
Your jersey looks like the lakers...
You know I spit technique to the freshest freak
Gimme a call you will see results in just a week
With the soul of a LOST HAWK
Is there a heaven for a Rap Cat, let's talk
These are nice
but i’m really starting to grow on to the leaked jerseys. They aren’t THAT bad and even if others think that they are I’m sure they will be changed or teaked some in the future.
Golden State Warriors Fan 4 Life!!!
Please sell the team Chris Cohan
Future of the Dubs: SC30, AR4
I don't think they are as bad as the last jersey
but still not the biggest fan
Hey! What're you kicking me for? You want me to ask? All right, I'll ask! Ma'am, where do the high school girls hang out in this town?
by wallywagon11 on Jun 29, 2010 4:58 PM PDT up reply actions
+1
I agree. The leaked jersey might not look that cool in the photo but may possibly look really fresh on the court. I think the leaked photo also might be a replica jersey. And those of you who rock swingmen and authentics know the huge difference between those and replicas.
BOTTOM LINE: If we win, the jerseys will look great to everyone!
Type the words RUN TMC in Ebay!
Type the words RUN TMC in Ebay!
Type the words RUN TMC in Ebay!
Type the words RUN TMC in Ebay!
Pacquiao fans type MANNY CHANT in Ebay!
It's funny how meaningless a jersey is yet how it absolutely does matter. Heck, in the end we are just all rooting for laundry.
Love Version 1 and Version 2
Hey! What're you kicking me for? You want me to ask? All right, I'll ask! Ma'am, where do the high school girls hang out in this town?
The black/yellow combo is outstanding
And usually I can’t stand black jerseys. I also really like version2 the non-numbered logo with the GS inside the circle that says “Golden State Warriors” That’s the best I’ve seen. Great work!
The black/yellow combo is outstanding
right? I’m a sucka for that color combination in a jersey. I remember seeing someone photoshop a Laker jersey and made into a black/yellow jersey and I gotta say, it was the most badass jersey I’ve seen.
Best part: No side stripe! Don’t care for alternate colors though. The A’s black jerseys drive me nuts.
by ChronicMasticator on Jun 29, 2010 5:22 PM PDT reply actions
Heckova lot better than the old ones
I really hated our former jersey/logo etc.. Anything is an improvement (and the black jersey looks great!)
- W's and A's fan since '68
Great Job
The jersey with Cav’s colors is so clean. Good job, I voted for version 1 although maybe a little too similar to “The City” ones to actually be considered a new one. Version 3 is nice too but a little boring i suppose.
Warriors.
Thank you
I can’t stop looking at these uni’s wishing they were the real deal. Great work LightzOut. Simple and Clean makes it a timeless piece. I wouldn’t change a thing.
by FromDiegoToTheBAY on Jun 29, 2010 5:57 PM PDT reply actions
Nice looking jerseys
Updating The City jerseys was the way to go for the organization. Those were the best throwbacks in the league besides the Sixers’. If it ain’t broke, don’t fix it if you’re trying to make an “old-school” jersey.
Now if only we could redesign that yellow court….
Yeah the Yellow
court needs to go even though I can get used to it. Make the basline blue
Golden State Warriors Fan 4 Life!!!
Please sell the team Chris Cohan
Future of the Dubs: SC30, AR4
Exactly what needs to be done. Or at least keep the same color scheme as last year just synchronized with the new logo’s colors
by SnakesOnAPlane on Jun 29, 2010 11:45 PM PDT up reply actions
I think you did a great job, but I will still go with the leaked jersey. I can appreciate why there isany animosity towards something where tons of R&D went into but I can’t vote for a “better” version of something that’s already been created and yet we haven’t even seen it in person or in action. And why are we assuming Cohan had anything to do with it except flip the bill?
Confident Marco Belinelli supporter
didn't finish with my post
I think you did a great job, but I will still go with the leaked jersey. I can appreciate that there is a lot of criticism for the new jersey but why there is any animosity towards something where tons of R&D went into but I can’t vote for a "better" version of something that’s already been created and yet we haven’t even seen it in person or in action. And why are we assuming Cohan had anything to do with it except flip the bill?
Confident Marco Belinelli supporter
by Doctor Kajita on Jun 29, 2010 8:10 PM PDT up reply actions
R&D = A bunch of clueless idiots compromising on some amalgam of bad ideas, the result of which no one is pleased with.
This jersey is clearly an attempt to force a “modern spin” onto a retro design. The font looks forced and cheap, the bridge’s skewed look is is cliche and tacky, and those collars were out of style before they even made it onto the jersey. The whole thing screams “cheap product”.
Successful franchises use jersey’s that engender a sense of history, not packaging. That means a round collar, like a real basketball jersey, and a font and design that the consumer is familiar with, like “version 2”.
Confront racism: Boycott Arizona
by The Bimbo Coles Experience on Jun 30, 2010 1:25 AM PDT up reply actions
I disagree.
Confident Marco Belinelli supporter
by Doctor Kajita on Jun 30, 2010 9:07 AM PDT up reply actions
Even though I still prefer the original new design, I REC’d the FanPost because it looks like a lot of work went into creating these new variations, which are great.
Confident Marco Belinelli supporter
by Doctor Kajita on Jun 30, 2010 9:33 AM PDT up reply actions
Curious what you prefer about the leaked ones, Doc. Is it the color? The side paneling? The filled-in logo? The minuscule type?
I can totally live with the trendy collar and yellow side paneling. I prefer classic, but I can see an argument for doing something a bit more contemporary and designy. What I really can’t see how any one can think the size of the team name — and the inclusion of the full team and place name — is anything but completely amateurish (or “Rec League”). It just makes us look clueless and weak.
In its defense, since under Cohan we have been clueless and weak, you could say it’s honest about the product…
There will be no extra point!
by Sleepy Freud on Jun 30, 2010 10:15 AM PDT up reply actions
LOL
Well, Sleepy, I’m just not as type-A as most people are, I guess. I think the new design is fine the way it is and I’m not going to nit-pick about the font or the size or the paneling.
It’s just not a big deal to me. The players will look great in the new design and HD cameras will be able to pick up the small font.
I “prefer” the leaked ones because that’s what we’ll be seeing and I’m not going to get antsy over what it could be or should be. It is what it is and I like it just fine.
Confident Marco Belinelli supporter
by Doctor Kajita on Jun 30, 2010 10:26 AM PDT up reply actions
the originals will look better
when there’s a body to actually fill it out. i will say that the mockups have nicer color schemes and perhaps a better trim, but the logo on those look like iron-ons.
Randolph is a garbage-point collector and Wright is probably never going to be an NBA starter, not JONeal at all.
LarryLegendofOracle
In version 1, the blue jersey has a different (better) font than the yellow and white one. Put that font on all three and you got something.
by ChronicMasticator on Jun 29, 2010 11:47 PM PDT reply actions
I actually really like the new ones
There something different, no other team has a jersey like ours
When I get older, I will be stronger.
They’ll call me freedom, just like a Waving Flag
i might have chose one of yours until i saw the leak of the actual jersey and my shirt with the new logo came in the mail. it looks way better seeing it in person than on the computer or computer renditions.
i do hope there is an alternate home yellow jersey however.
by dannyschmanny on Jun 30, 2010 8:46 AM PDT up reply actions
...
http://www.49erswebzone.com/forum/thread.php?num=139581&page=1
how bout the Steph Curry one here?
That is probably my favorite one.
The Ultimate Opportunist
by Rated-R Superstar on Jun 30, 2010 3:08 PM PDT up reply actions
...
yeah same here…i got my hopes up when i first saw that…i couldnt wait for a whole month…then the leaked jersey shows up…and…
I BELIEVE!!! YOU BELIEVE!!! WE BELIEVE!!!
by Andrew Goltiao on Jul 1, 2010 1:49 AM PDT up reply actions
Perfect design on the 49ers site Andrew
That Curry jersey is nice
by SmittytheCutman on Jun 30, 2010 7:03 PM PDT up reply actions
...
yeah i saw these in the beginning of June. when i saw em, i thought these were clean was gettin stoked bout our new jerseys, then i saw the leaked one, and i was hecka depressed…
WARRIORS FTW!!!
by Andrew Goltiao on Jul 1, 2010 1:44 AM PDT up reply actions
...
they shoulda done some sorta contest and see what the fans coulda came up w/…i bet hundreds of fans woulda done hecka better then the leaked jersey…i think i coulda made that jersey myself…
I BELIEVE!!! YOU BELIEVE!!! WE BELIEVE!!!
by Andrew Goltiao on Jul 1, 2010 2:05 AM PDT up reply actions
The leaked ones are growing on me....
they make your versions look way too simple, IMO.
Props for the effort.
Check out Goallineblitz - Free Football MMORPG
Build players, Build teams, watch games...
http://goallineblitz.com/game/signup.pl?ref=4892220
by FLAxwless on Jun 30, 2010 3:02 PM PDT reply actions 1 recs
Yeah
I like how the leaked ones are different than other NBA teams. My only thing is I would make “Golden State” bigger on the front but other than that they are fine
Golden State Warriors Fan 4 Life!!!
Please sell the team Chris Cohan
Future of the Dubs: SC30, AR4
by GSW9 on Jun 30, 2010 5:53 PM PDT reply actions 1 recs
I vote A
The logo background ought to match the jersey — period!
Still, I don’t like the multicolored crewneck color. I prefer the neckline of the leaked jersey, but with one color for the trim instead of two.
Less is more.
...
Version 1 looks the best outa the selection…but this Curry one looks better
http://www.49erswebzone.com/forum/thread.php?num=139581&page=1
I BELIEVE!!! YOU BELIEVE!!! WE BELIEVE!!!
...
well…everyone has their own opinion…but this is a fact
…the leaked jerseys are plain and boring…anyone w/ no experience coulda designed those…
I BELIEVE!!! YOU BELIEVE!!! WE BELIEVE!!!
but this is a fact …the leaked jerseys are plain and boring
HAHAHAHAHA… no, this is a fact….
the leaked jerseys are white, with a blue trim and yellow strip and a number 22 on it.
by lightz0ut on Jul 1, 2010 7:18 PM PDT up reply actions 1 recs
...
well…we’ll jus stick w/ our own opinions…we’re all on the same side Dubs Fans right…so no point arguin w/ each other…we jus need a new owner already…its been way too long
I BELIEVE!!! YOU BELIEVE!!! WE BELIEVE!!!
FAR too long lol
Golden State Warriors Fan 4 Life!!!
Please sell the team Chris Cohan
Future of the Dubs: SC30, AR4
we jus need a new owner already
I disagree strongly.
As strong as anybody believes we traded FOR Charlie Bell and Dan Gadzuric. ;-)
They look even more rec league than the leaked jerseys
Pro-Skub for life
by Reverend_Randy on Jul 1, 2010 4:46 PM PDT up reply actions
Gotta say version 1
especially since it’s exactly how i described they should look. Good job making it. Only thing is, I would like to see a version where warriors follows the circle. The different arch bothers me a little. So just wondering how it would look if all the letters were equal distance around the circle.
Good stuff...
I like the ones that feature the kinda western looking font (if that makes sense). It would be nice to make a subtle nod to the “wild-west” roots of our franchise name without having to use a derogatory stereotype of a Native American as our logo or mascot.
Golden State Warriors '10-'11 Season: The Return of ^^^^
GREAT DESIGNS
Shows how pathetic new home jersey is when a fan can make better ones so easily. #1 is the clear cut best
Our new
jerseys really aren’t that bad. We haven’t even really seen them to say they are bad. Yeah we seen a leaked picture but we haven’t seen them in action. Give them a chance. Even if you don’t like them, they are our new jerseys and they are better than our old ones
Golden State Warriors Fan 4 Life!!!
Please sell the team Chris Cohan
Future of the Dubs: SC30, AR4
by GSW9 on Jul 2, 2010 1:47 PM PDT reply actions 1 recs
and they are better than our old ones
in what way? Just because they are new? I actually think the old ones look classier.
Lights please, lights please, turn off the lights.
by Skeptic con Urquell on Jul 2, 2010 8:18 PM PDT reply actions
I actually
loved our old ones to tell you the truth, but i do like our new ones as they grow on to me more. Most Warrior fans and b ball fans in general didn’t like our old jerseys though.
Golden State Warriors Fan 4 Life!!!
Please sell the team Chris Cohan
Future of the Dubs: SC30, AR4
I disagree
Our old ones were ridiculously ugly and tacky.
by hellafornia on Jul 12, 2010 10:10 AM PDT up reply actions
its one thing to try and keep a jersey simple and traditional
but those look too old school, too 90’s.
agree and disagree
I think font carries a lot of weight when it comes to the jerseys. The very basic font I went with makes it look very old school. But, like I said in the original post, I decided to pick basic ones from my list. I wanted to showcase more that way the logo should have been handled on the jersey. I wish I’d taken more time on it but basically imagine this:
With that my version of logo instead, Warriors instead of the city (maybe a little edgier font), and perhaps a simpler name and number in the back (no BART please!). I think that’s a jersey that will stand the test of time.
If you look at teams like the Celtics, Bulls, Lakers, Blazers Their jerseys has pretty much stayed the same yet you don’t see them as something that needs to be replaced. Some my balk at it being t0o plain/boring but most people agree those are still some of the better/best jerseys in the league. Trims and little changes are applied but the base has remain the same. This leaked jersey just doesn’t have that lasting effect.
If anything, it resembles more of the dreaded logo slapped jerseys of the 90’s
http://www.11points.com/Sports/11_Ugliest_NBA_Uniforms_of_the_1990s
honestly
Those jerseys are beautiful. I have always loved these jerseys, the Kansis City Kings royal blue jerseys, the Spurs jerseys (yeah I guess I am just a sucker for boring black) and the old school Sonics jerseys.
Because talent? You want to add a guy like boozer because hes talented? I’m sorry i just don’t see that as a valid reason. -- fffindeed
Also
does anyone notice on our leaked jersey that the yellow line is not going down the side. The line is more in the front, Its going down the front side of the jersey more than the actual side of it
Golden State Warriors Fan 4 Life!!!
Please sell the team Chris Cohan
Future of the Dubs: SC30, AR4
Heres the thing,
the leaked jersey is white, but the logo in the middle is blue.make the middle part white and it is 1000x better
by RUN EMC on Jul 4, 2010 11:27 PM PDT reply actions 1 recs
My idea
"I don't lift weights because they are heavy, and I don't run because it makes me tired." - Charles Barkley
TURRIBLE!
No, damn blue box D:
"I don't lift weights because they are heavy, and I don't run because it makes me tired." - Charles Barkley
TURRIBLE!
Great Job!
Nice work dude. What’s with the font on the new leaked jersey???? seriously!
Btw, I think they would look really good with a jagged/lightning type of font. It would be a clash of era’s but I think it would look nice.
Nice work
The leaked jerseys look like WNBA jerseys.
Why couldn't McCovey have hit the ball just three feet higher?
Another option!
Hope Lightz0ut dosen’t mind if i throw my idea for the unis around here instead of opening a new thread
This is a version i’ve worked with having in mind the design that it’s suppossed that the organization have choose. I will really like to have give the whole concept a new turn.
Anyway as Lightz=ut has mentioned the Bridge symbol it’s more than ok, but there’s a hard problem with font choosing and using, as he has said if we take a look at the classic unis like Chicago or Boston it’s the clean and bold “naming” statement the one that rules. The use of a logo with text in the front of the uni it’s not a bad concept as we all love the “the City” designs, maybe one of the brilliants designs in the whole nba history. So if we’re going to combine logo + text, this one shouldn’t be used as a complementary piece of the logo, instead it has to come with a bold identity, strong enough to work without the logo and consistent enough to work in it’s own.
As i said just anothe thought from an Barcelonian point of view! Just let me know what your thoughts are.
BTW: yes, the AMMO name and number it’s on purpose, keep him in the bay!
by atmtc on Jul 11, 2010 9:02 AM PDT reply actions 1 recs
ATMC
Those are SICK!!!! Why oh why couldn’t the Warriors organization see this?
by SmittytheCutman on Jul 12, 2010 12:06 PM PDT reply actions
thanks guys!
With a font called Champion you can’t go wrong!
With a font called Champion you can’t go wrong!
except for those question mark 2’s?
Lights please, lights please, turn off the lights.
by Skeptic con Urquell on Jul 13, 2010 4:14 PM PDT up reply actions
Comments For This Post Are Closed
Secondary Sidebar
User Tools
"UNSTOPPABLE BABY!"
Golden State Warriors rookie Marc Jackson to the Mavericks' bench, after hitting a lay-up during a 29-point loss (2000)
NBA Playoffs Content Module
FanPosts
Community blog posts and discussion.
Recommended FanPosts
Recent FanPosts
Featured Stories
Most Commented
In Association With
Ball Don't Lie - NBA - Yahoo! Sport
- Finally, Shelvin Mack and Robert Pack have a dance dedicated to them (VIDEO)
- Create-a-Caption: Allen Iverson, superfan
- Kobe Bryant-themed Gotye cover song waxes wistful for ‘The Kobe That We Used to Know’ (VIDEO)
- After the city canceled its outdoor viewing party, Oklahoma City Thunder fans work to get it back
- Chris Kaman eats breakfast in room of death, plays Sasquatch, builds giant medieval weapon
