New Golden State Warriors Logo and Colors are HERE

For one thing, "Golden State" and "Warriors" should be the same size.

Agreed, and perhaps even more importantly: the same dang letter spacing. Anyone who would put letters on an arc with such tight letter spacing that the upper right serif of the W has to squeeze uncomfortably under the upper left serif of the A, with the stems of the letters at skewed angles, simply doesn’t have a finely-honed sense of typography. Assuming this is the final final mark, that’s just a straight-up typographic mistake, one I hope they remedy quickly.

Otherwise, I love the new/old colorway, and the the bridge graphic is growing on me. I’m assuming the blank space in the upper left will fit the number? Really curious to see how it all comes together on the unis. What they throw on the team website, baseball caps, collateral marketing materials, etc. is less important to me.

The Eiffel tower was considered an huge eyesore before it was considered an architectural landmark.

As for symmetry, I might be biased, but I love asymmetry. It gives it more interest and makes it less static and more “dynamic”. This isn’t the 80’s anymore.

They should also add a nickname for our location on the front of the jersey. Just like when they had “The City” on the front to represent San Francisco.

Even though “Golden State” is already a nickname, they should have it say “The Bay” on the front to represent the entire Bay Area that they play for.

There was talk awhile ago that the new unis were going to reference the Run-TMC unis, with just the word “Warriors” on the chest, rather than the more graphically distinctive map-or-bridge-in-a-circle look they had in the 60s and 70s. Don’t know if that’s true, but if so, I could see this just being the logo on the shorts, just like the map-in-a-circle logo that they used back when Hardaway was dishing to Mullin. Personally, I’ll take any uni that calls to mind the City or Map jerseys (this one would do). I was always lukewarm at best on the Run-TMC jerseys. But anything is better than orange, lightning bolts, and Iron Man (damn, the ‘90s had some ugly unis, didn’t they?), and I’m happy as long as we go back to our rightful blue and gold.

There’s no rule saying your logo must be on your jersey. Or is there…?

They all have custom designed wordmarks. The typeface they used it a standard system font you can find on any computer. Imagine if you paid a photographer to pick a unique, exotic place to take your wedding photos and then decided to take you to the Oakland Zoo. It’s not particularly fancy and wouldn’t fool anyone as being exotic.

I’m a fan of the ATL jersey’s. Now if only the Hawks would change the back of the collar so it wouldn’t look like it could pass as the front.

Isn’t it supposed to be the future BAY bridge? Which very much represents the both cities. Nothing wrong with appealing to both markets when we’re so divided in other sports.

fine.