It seems like this writer is simply bringing up the oft discussed idea of boycotting games once the NBA resumes. I'm more interested in the thought of boycotting the owners other business ventures, to send them a message. Does anyone know if something such as this is being tried or has been tried before? I honestly don't know what the various owners other business ventures are, but if I knew that one of the more obstructionist owners were a major owner of some chain store, well, I might not shop there anymore. I keep hearing that the players (and fans) have little leverage in this dispute because many of the owners are losing more when the league plays (under the last CBA, anyways) than when it doesn't. Well, what if we could hit the pocketbooks of their other (supposedly) more profitable business ventures? They may not care what we NBA fans have to say, but when their other corporate Board Members pester them about any damage to the share value of their other ventures, might that get their attention? Just wondering if this idea resonates with anyone else, and if so, how might we go about finding out the various owner's other major holdings and get the message out to all NBA fans to stop feeding the beast! Go Warriors!!!!!!!!!!!!!!!!!!!!!!!!!!!