GSoM Logo sample designs by Tony.psd
by Tony.psd on Nov 29, 2011 4:06 PM PST
in Golden State of Design
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These samples are long over due and it's time to share it with our readers. For months we've gone back and fourth sharing ideas on branding Golden State of Mind as it's own identity and not using elements our favorite basketball team and many others are using. We've considered abandoning the use of the Bay Bridge, the California state as a silhouette and basketball players for GSoM's logo because it's already been done many times over. At the same time, if it looks good on the website, I want to make sure it transfers well into other marketing material like single color shirts or posters.
Join me after the jump as I present each logo in full view!
Sample 1: The whole idea behind the "brain ball" represents our communities high basketball I.Q. - Our comments are more than just "Monta played awesome tonight!" Our readers take it to the next level with statistics, chats, numbers, etc. The brain part of the logo represents that knowledge. Sure, it's nerdy but it's a fun unique way to look at basketball! Have you seen the show "The Big Bang Theory?" Ladies dig nerds!
Sample 2: same design as sample 1 but it's drawn out in a single color. Imagine if these were t-shirts? The statement "Golden State of Mind" has been written over by so many urban shirt companies using bridge silhouettes, the state of California, etc. that this one has a more unique edge. It's fun and playful. I've always had this notion "if it looks good in full color, it can look just as good with one color."
Sample 3: SImilar to Sample 1, it's a word play thing. Bigger type case on the bottom, representation of our logo on top.
Sample 4: Simple design - our title name in a readable font with a basketball in place of the letter "O."
Feedback is appreciated, again nothing is final just sharing some of these designs to the public.
Happy Holidays,
Tony.psd and The GSoM Crew!
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I dunno how i feel about the brain...
but they’re all pretty awesome!!!!! I’d be happy with any of them!
(but maybe just make the brain a basketball)
It's lonely being the only Warriors fan at UMass :(
Im with u on the brain...
but they’re all pretty solid ideas, and I get the reference of the brain being to “of Mind” lol
http://nbawarriors.wordpress.com/
One of the writers recommended the brain idea in its early stages and believe me – we had fun with it and at one point it was a challenge to make it work… just think, originally it was a whole brain with no ball ;-)
Art, Designs and Golden State Warriors
http://www.tonypsd.blogspot.com/
originally it was a whole brain with no ball ;-)
ROFLOL That sounds kind of ridiculous. That made me laugh.
I think most people don’t see the brain as part of the mind or vice versa, anymore than the bubbles are part of Coca Cola per se. Obviously, they go together, but much of the brain is used simply for storing memories or for functions that are completely unconscious. You certainly aren’t going to locate the mind with a brain scan!
I'm the soul brotha' like no other!
I like the Brain
It’s kind of a mind over matter type thing as well… I like the blue backdrop w/ yellow lettering, yellow ball
"Aaaaaaaal Apalachicola"
You're Right
I never thought about the “one color” thing you said but when I think about it, that is definitely true.
The Bridge is Back!
Love sample #1
A Sonics fan without a team... but after 7 seasons now of GS Warriors season tickets have convinced me to adopt the boys from Oakland.
Sample 2 is amazing
Sometimes you just have to look death in the face and say whatever man
Proud parent of Jeff Keppinger's better half
by operation carrot on Nov 29, 2011 4:45 PM PST reply actions
Any one of them would be a great choice, but if I had to pick it would come down to Sample 2 or 3.
The Autumn wind is a Raider
Pillaging just for fun
He'll knock you 'round and upside down
And laugh when he's conquered and won.
With Blue as the background color for either
The Autumn wind is a Raider
Pillaging just for fun
He'll knock you 'round and upside down
And laugh when he's conquered and won.
I really like 3 today… then again, sometimes, when you take a 2nd look a while later, you like a different one. Tony should wait a while and find the right one. They’re all pretty cool, though.
I'm the soul brotha' like no other!
Definitely prefer and of the logos to words.
That said, sample 1 or 2 in either color would work great.
http://nbawarriors.wordpress.com/
I like Sample #1, but make the ball blue or yellow like how it is in Sample #2. The orange looks too random/distracting especially since orange isn’t a part of the team’s colorway. Other than that, I love it.
by Precise Films Productions on Nov 29, 2011 5:25 PM PST reply actions
it's interesting
one can make the argument that brain should be gray, but then again I can also see it being golden. Ooh, too many choices.
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"Also, Evanz’ posts are easiest to hide while working. The chats and graphs can look like actual work related data to the lazy walker-by’s eye" (tafkasam)
I would like sample 1
alot if the ball was yellow instead of orange
Golden State Warriors Fan 4 Life!!!
Biggest GSW fan in NY!
Twitter: @GSWarrior9
..............SC30..............
If you look at your user icon, I was attempting to do something like that… so many concepts went into the idea, I myself have a hard time looking at the brain lol… we all have one :-P
Art, Designs and Golden State Warriors
http://www.tonypsd.blogspot.com/
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"Also, Evanz’ posts are easiest to hide while working. The chats and graphs can look like actual work related data to the lazy walker-by’s eye" (tafkasam)
dunno -this brain concept ....
Even if you do succeed most people wouldn't notice anyway.
by Lat We N Trash on Nov 29, 2011 9:55 PM PST up reply actions 1 recs
not feelin the brain texture on the ball..
but sample #2 gets my vote
Another early design...
Really fun concept… Loved the super hero feel – had a mixed bag with the group. Super Hero feel wasn’t going well with the GSoM branding – totally all good, I used it for my business card/event banner layout ;-)
Art, Designs and Golden State Warriors
http://www.tonypsd.blogspot.com/
by Tony.psd on Nov 29, 2011 7:33 PM PST reply actions 4 recs
still my favorite
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"Also, Evanz’ posts are easiest to hide while working. The chats and graphs can look like actual work related data to the lazy walker-by’s eye" (tafkasam)
good god man
that is extremely dope!!
"There’s no such thing as off the charts, just get a bigger piece of paper. If you can’t figure that out you shouldn’t be charting anything" - Skep
by Duby Dub Dubs on Nov 30, 2011 9:15 AM PST up reply actions
+1
That’s my fave too. It may not be the most literal “fit” with the name, but that’s part of what I love about it. It somehow captures the brash spirit of the site. It’s like, “I may have a dull 9-5 job, but when nobody’s looking, I GSoM!!!”
There will be no extra point!
by Sleepy Freud on Nov 30, 2011 10:01 AM PST up reply actions
as an outsider
that is exactly how I interpretted it. It’s a bit ridiculous and cheesy but in the best possible ways.
by wallywagon11 on Nov 30, 2011 11:24 AM PST up reply actions
yeah this
I know it’s late in the process, but any chance this idea could make it back into consideration?
Super Hero feel wasn’t going well with the GSoM branding
super heroes go with everything…sounds like a problem with the branding to me!
"There’s no such thing as off the charts, just get a bigger piece of paper. If you can’t figure that out you shouldn’t be charting anything" - Skep
by Duby Dub Dubs on Nov 30, 2011 12:33 PM PST up reply actions
Sadly no...
…because I’m using it for my marketing my business. Some of the points in not using it made sense so as soon as the idea was abandoned I used it for personal purposes.
Art, Designs and Golden State Warriors
http://www.tonypsd.blogspot.com/
that's cool
glad the idea found a good home
and seriously, not to butter you up too much, but I’m continually turning into a bigger and bigger fan of your work!
thanks and keep it up!
"There’s no such thing as off the charts, just get a bigger piece of paper. If you can’t figure that out you shouldn’t be charting anything" - Skep
by Duby Dub Dubs on Nov 30, 2011 1:26 PM PST up reply actions
Thanks!
Did u catch my newest design lol… “Oakland Macho” available at my store: http://tonypsd.bigcartel.com/
Art, Designs and Golden State Warriors
http://www.tonypsd.blogspot.com/
awesome!
"There’s no such thing as off the charts, just get a bigger piece of paper. If you can’t figure that out you shouldn’t be charting anything" - Skep
by Duby Dub Dubs on Nov 30, 2011 3:49 PM PST up reply actions
Before I clicked the link and just saw the first sample in the tiny picture
I didn’t realize it was a brain. I actually thought the brain was the crowd of Warriors fans watching a game live and the bottom half of the basketball was made to look like mid court.
Great stuff
Love ‘em all. I don’t think you need to pick just one (and I don’t think that was Tony’s intention), as they all stay on brand and each can apply more appropriately in different settings (like the single-color logo in print).
And although I’d usually recommend against using Myriad in logotype, it’s suitable enough here.
Spot on, Tony!
Formerly ffgolden.
I like sample 1
With sample 2 a close second. I don’t see why you could’t use both since they are so similar.
I only see brains with the images on the right side
the “positive” versions
brain wrinkles (creases) should be dark, otherwise, they appear to be in relief (raised)
sort of an illusion effect
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"Also, Evanz’ posts are easiest to hide while working. The chats and graphs can look like actual work related data to the lazy walker-by’s eye" (tafkasam)
by Evanz on Nov 29, 2011 8:38 PM PST reply actions 1 recs
the brain ball image
is both ingenious and attractive. its overall ‘gestalt’ is very similar to the stylized oak tree used to represent oaktown, and a very appropriate association. well done, sir.
Music is the Healing Force of the Universe (a.ayler)
Brain Ball!
If we go with this concept, I like #2 the best. The brains might not be for everyone, but I think it’s really clever. Great work Tony!
For years...
I’ve seen urban shirt labels use the Golden State of Mond name and reference bridges and the state of Cali so this one was refreshing, trust me I couldn’t see the idea up front but wanted to see if I could make it work. It was fun to say the least and makes us look smart LOL
Art, Designs and Golden State Warriors
http://www.tonypsd.blogspot.com/
A Brain.....really.... seriously?
I love so much of Tony’s work, but I’m sorry I can’t get behind the brain image in any way. It just seems kind of odd. I’d rather see another image which represents intellectual ball, like e=mc2 shadowed over a basketball, but not a human brain. I don’t mean to disrespect, just my opinion.
None taken
Thanks for the response – remember this was a group effort amongst the writers – I just put it together on illustrator and its finally been introduced publicly. I wasn’t too open myself back in July but I will say I posted these on instagram, FB and Tumblr and the response is positive if not exciting to see a change from what we are currently using. No ones forcing you to like it and I appreciate your comments.
Art, Designs and Golden State Warriors
http://www.tonypsd.blogspot.com/
by Tony.psd on Nov 29, 2011 10:06 PM PST up reply actions 1 recs
I would use a thought bubble instead of a brain somewhere, personally.
I'm the soul brotha' like no other!
Dope!!
Sample 3 then maybe sample 1. Its about time GSoM get a update.
One giant step in the right direction.
I really dig Sample 3
I love how the bottom half of the basketball in sample 3 is the opposite color.
I’d prefer sample 1 if there wasn’t the orange; it looks out of place. maybe if it was the opposite color like in S3, then i’d totally be down for that
Thanks for the work dude! Great job!
Great job.
But I don’t really like the brain either. It seems a bit cheesy.
Anyways, I actually like Sample 3 out of all of them.
Definitely number 2
I’m not a fan of mixing orange with our blue and yellow (it just doesn’t fit well and isn’t too friendly to the eye. besides, shouldn’t we be abandoning our old colors altogether even though it’s the color of a basketball?). That eliminates options 1 and 4.
And then I prefer number 2 over number 3 because it’s a bit simpler, a little more old school, cleaner. It’s the best option, imo
"It ain't Chinese algebra. If you get stops and you execute on offense, normally that team wins." - Tony Allen
"One thing LeBron James has won that Kobe Bryant never has, and never will: A bronze medal."- Josh Tucker
Sample 2 so hard
especially with the yellow background.
It’s awesome having you in the community, Tony.psd. Your work is always so great.
Number 2
I’m a zombie so I like brains
If you're watching a blowout, you can pass the time by counting the double teapots.
Samurai Champloo > Macross
I like the brain to be gray
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"Also, Evanz’ posts are easiest to hide while working. The chats and graphs can look like actual work related data to the lazy walker-by’s eye" (tafkasam)
_______________________________________________________________
The City: Is A Grown Man NBA Blog
Follow @thecity2
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"Also, Evanz’ posts are easiest to hide while working. The chats and graphs can look like actual work related data to the lazy walker-by’s eye" (tafkasam)
SAMPLE #2
Nice, clean & simple. It reminds me a lot of the SF Warriors logo. Good ish Tony!
Type the words RUN TMC in Ebay!
Type the words RUN TMC in Ebay!
Raider fans copy & paste 140593439652 in Ebay!
#2
It’s like an official stamp that a notary public would use. Brain Ball Approved.
by Critical Roach on Nov 30, 2011 11:45 AM PST reply actions
may i....?
since im not big fan of organs in logos (prolly for some medical institution -4 example lungs 4 organisation which fights smoking) i’ll add some quickies of mine
Even if you do succeed most people wouldn't notice anyway.
by Lat We N Trash on Nov 30, 2011 12:34 PM PST reply actions
a little too weird for me personally
looks like the head is wearing the state of California as a mask
by wallywagon11 on Nov 30, 2011 12:50 PM PST up reply actions
specially 4 u
Even if you do succeed most people wouldn't notice anyway.
by Lat We N Trash on Nov 30, 2011 2:26 PM PST up reply actions 1 recs
rec'd
“trying to meditate/work….all I can think about is Dubs basketball.”
"There’s no such thing as off the charts, just get a bigger piece of paper. If you can’t figure that out you shouldn’t be charting anything" - Skep
by Duby Dub Dubs on Nov 30, 2011 3:50 PM PST up reply actions
asdf -kinda all 4 now
Even if you do succeed most people wouldn't notice anyway.
by Lat We N Trash on Dec 1, 2011 1:51 PM PST up reply actions
I like the round design that looks like the center jump. That's awesome. The brain I don't get. Mind is the synapse in the brain.
"Go ahead. Make my day."
Mind is the synapse in the brain
I’d say it’s pretty much an abstract concept, probably because there is so much potential energy and information involved, two forms of matter that are far removed from the concrete and positivistic descriptions of the mind people often use.
I'm the soul brotha' like no other!
Great job on these Tony!
I really like sample one. I think half brain/half ball is clever as hell. It does look kind of weird at first because it’s an actual brain but it’s still a great logo.
I love Brains.
I love getting “Brained”, and man do I love me some Zombies. Sample 1 with Yellow background looks fucking cool.
I like it BigTone’! If it were a sticker, I’d put it next to my “Mantenga Tahoe Azul” Sticker.
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