Golden State of Mind Community Logo/Brand Brainstorm - Take 2!
by Atma Brother ONE on Dec 23, 2011 12:09 AM PST
in Golden State of Design
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PrintThis is a forward thinking left coast hoops community, but to be honest we've been a little behind the times with this site's current branding. As you know the Golden State Warriors logo and color-way are no longer the navy blue, orange, and yellow theme this site uses. We will be updating both the color-way to match the new lighter blue and brighter yellow and of course the... LOGO. The unveiling will either be the 1st day of 2012 or the first GSoM Night this season.
For the nearly 6 years of Golden State of Mind's existence there has been only one logo with two tweaks, so this isn't something trivial.
We're looking for something that we can all rally around that makes us feel unstoppable even when our favorite hoops squad is surrendering yet another career night to a recent D-League call-up, former draft bust, or 12th man.
Jump for the brand brainstorm!
Behind the scenes the GSoM Brand War Room has yielded a ton of golden ideas. Take a look at the result of a solid team effort by Tony.psd, Sleepy Freud, Fantasy Junkie (I'm sure we can convince the GSoM legend back from retirement soon!), Nate, Olympic Mike, Evan, Poor Man's Commish, myself (all I did was drive everyone nuts), and many of you in the community at large who will temporarily go unnamed for open discussion purposes:
Logo A: The Logo with Ball on the Mind
Logo B: City Skyline
Logo C: GSoM Circle of Basketball
Logo D: State in a Hoops Circle
Logo E: Basketball O in Golden Text
Logo F: Ball Dropping into the Bay Area of Cali
Logo G: State in a Tilted Basketball with Serif Font
Logo H: Stamp on State
Post your thoughts about the logo concepts in the comments. Please refer to logo by letter/ name. Thanks!
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B or C for me.
"Monta is the MAN." -Bob Fitzgerald
by WarriorForLife on Dec 23, 2011 12:12 AM PST reply actions
B then C.
I heard he doesn't like music.
by Reverend_Randy on Dec 23, 2011 12:18 AM PST reply actions
A or B Maybe F
I think A is creative and goes with the name even though I don’t think it’s the most pleasing to look at. B personally is most aesthetically pleasing to me and maybe a close third would be F.
There should be a poll.
"Monta is the MAN." -Bob Fitzgerald
by WarriorForLife on Dec 23, 2011 12:38 AM PST reply actions 2 recs
G is best here...
I think C would be good, except maybe add a fuzzy image of a CT scan of a brain behind it, representing the “state of mind?” Something I’ve been thinking about but haven’t been sure how to implement it, but I think that might work.
A fits very well with the name, of course. It has kind of grown on me. G is really energetic, though. It’s the best one. D is up there, too. The others, I don’t care for. I despise H, F and E, frankly.
I'm the soul brotha' like no other!
G, and H to a lesser degree, are both classy and professional looking.
I like em’
"That was very funny about the old man basketball skills. One is lucky to escape injury when playing against those crafty, crusty sumbitches. And it’s just demoralizing when they demonstrate yet again how to use the backboard from range." - Charlie Custer
by SmittytheCutman on Dec 23, 2011 12:35 PM PST via mobile up reply actions
Need to resize them first
I think you should first make them all the exact same size as the current logo, which is 200×245. Some of the logos might look nice at their current size, but might look cramped, squished, or cluttered when reduced to the current logo’s size/aspect ratio.
For example, for D, when you scale down the image to a smaller size, the dotted line pointing to the bay doesn’t stand out as much. For G, the star over the Bay Area looks like a small white dot.
by IQofaWarrior on Dec 23, 2011 1:08 AM PST reply actions 1 recs
I think you should first make them all the exact same size as the current logo, which is 200×245.
Great point, IQ. Scale is key here. What works for a 900×1200 pixel image may not work for a 100×100 pixel image, and vice-versa. The plainer, simper concepts may look a bit plain or dull at this size, but tend to work really well shrunk way down on a mobile device, as a link icon, etc. One of the most important requirements of the logo brief was that it be clear and readable even at a tiny scale.
On a side note, I think the blues in a couple of the ones I mocked up got a little faded in the transition from vector to raster, but we can easily tweak things like that before a final launch.
Pretty fascinating to see the range of responses here so far. In 23 replies, nearly every one has received at least one honorable mention. B looks like the early leader, though the sample size is quite small. I’ll throw out a totally subjective vote for F. :-)
There will be no extra point!
by Sleepy Freud on Dec 23, 2011 4:19 AM PST up reply actions
Re: I’ll throw out a totally subjective vote for F. :-)
But change the ball to the GSW logo with a heart inside of it and change the “O” to a toilet seat.
Man, I don’t care nothing about no Mike Montgomery.
by bloodsweatndonuts on Dec 23, 2011 4:23 AM PST up reply actions
Hah. Porcelain, or fuzzy?
There will be no extra point!
by Sleepy Freud on Dec 23, 2011 4:26 AM PST up reply actions
Or this . . .
Man, I don’t care nothing about no Mike Montgomery.
by bloodsweatndonuts on Dec 23, 2011 4:31 AM PST up reply actions
B
=)
It's just a plant, it grows in the earth, and if you happen to set it on fire there are some effects...
B...
The more I look at B I feel like a basketball should be added (to the corner almost like a sun?) because without something related to basketball it just seems like a scenery picture of San Francisco houses with the Warriors team colors.
a bridge logo would be nice
with SF on one end and Oakland on the other.
or Golden in big letters with State of mind right below in small font, ghost-style past warrior logos in the background
my favorite:
A vertically rectangular logo with a tower of the old bay bridge. letters run down each pillar. at the bottom the road is cracking, as if during a ((quake)).
WHAT DO YA THINK?
G looks nice, if it was in Veranda font it would look modern cool…
"I am not prettier than your girlfriend, you just like ugly girls."
- an extremely confident man.
THANK YOU, BASEDGOD.
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A'S, RAIDERS, WARRIORS, AND CHELSEA FC SUPPORTER.
by DEBACLE OF MASS ERUPTION. on Dec 23, 2011 1:52 AM PST reply actions
Description sounds interesting enough
Make your vision come to life (even using Paint if you wish… I would haha) so we could see some sort of visual representation.
"It ain't Chinese algebra. If you get stops and you execute on offense, normally that team wins." - Tony Allen
"One thing LeBron James has won that Kobe Bryant never has, and never will: A bronze medal."- Josh Tucker
No H and no D and none of the ones with orange (we should abandon that color altogether)
My personal favorites (in order):
1. B
2. G
3. A
4. C
But like IQofaWarrior said, we should see them side by side in the size they would appear on the site before we make a decision.
"It ain't Chinese algebra. If you get stops and you execute on offense, normally that team wins." - Tony Allen
"One thing LeBron James has won that Kobe Bryant never has, and never will: A bronze medal."- Josh Tucker
Just an idea for a new logo.
For starters, the main logo should be circular. This Warriors’ franchise has a circle incorporated in many of it’s logos and jerseys, so we might as well make the logo in the shape of a circle, too. The circular shape is easy on the eyes as well, which is an important aspect in logo designing imo.
Next, come up with ideas on what to incorporate within the circle.
I say instead of having the entire shape of California, show a zoomed in shape of California, which puts the SF Bay Area part of it towards a good spot within the circle. It puts more emphasis on where the Warriors play. You could put a star over the Bay Area like how it’s done in previous jerseys.
Next, with the shape of California/BayArea in place within the circle, we add an extra dimension.
Put a silhouette of Rick Barry within the California part, the same way Jerry West is in the NBA logo. It shows that while the NBA has a Laker on their logo, the GSoM logo will have one of their own Warriors greats embodied into their logo.
So in conclusion, my idea of the logo would be like this:
- Circle
- California / SF BAY AREA within the circle
- Silhouette of Rick Barry (or whichever Warrior legend we prefer) within the California shape.
The circle represents a common theme in Warriors franchise history, the shape of California (zoomed in to give a slightly closer look of the Bay) represents the state they are in, with an emphasis on their current location, and the silhouette of Rick Barry shows that we pay respect to our past players.
Finally, make the logo Blue and Yellow (Maybe do a half-half type of style like the colors in the NBA logo). No need for “Golden State of Mind” on the logo, either; Just put “GSoM” as a nickname to this blog the same way “The City” was the nickname to San Francisco.
by Precise Films Productions on Dec 23, 2011 2:16 AM PST reply actions
Something along the lines of this. I'm not good at Photoshop so I couldn't do it the way I fully invisioned it.
by Precise Films Productions on Dec 23, 2011 10:29 AM PST up reply actions
I'm not good at Photoshop so I couldn't do it the way I fully envisioned it.
haha, kinda looks like a waterspout is about to wipe out Santa Barbara?
Mirror on the wall
Here we are again.
by Skeptic con Urquell on Dec 23, 2011 10:32 AM PST up reply actions
Or like this.
The way I truly planned it out to look like is different than this, though.
The hard part is getting the perfect Rick Barry silhouette; I can’t find one right now.
Also, I imagined it to have the silhouette in the middle of the circle, then going half yellow-half blue (side to side) like the NBA logo, except divide it with the shape of California in the middle. Extremely hard to explain clearly, I think I’m just making it sound too confusing right now.
by Precise Films Productions on Dec 23, 2011 10:47 AM PST up reply actions
Or something like Ivanbe's avatar, except with a Rick Barry silhouette in the middle somewhere.
by Precise Films Productions on Dec 23, 2011 10:49 AM PST up reply actions
Ivan's avatar ROCKS.
Indeed, one of Olympic Mike’s and my biggest concerns with options D and G (both offshoots of an Atma Bro concept) was that they hewed too closely to Ivan’s mark. If we ended up choosing either of those, Ivan would definitely be given partial credit (to the extent that it needs crediting).
There will be no extra point!
by Sleepy Freud on Dec 23, 2011 11:12 AM PST via mobile up reply actions
Or like this.
UPDATE :doppler radar indicates it’s moved inland near SLO.
Mirror on the wall
Here we are again.
by Skeptic con Urquell on Dec 23, 2011 10:57 AM PST up reply actions
Great thoughts, PFP
One thing I’d note regarding the form of the circle and its GSW legacy: in some ways that could be perceived as a negative, as one of the driving themes if the original brief was that the GSoM logo have its own distinct identity, separate from that if the Warriors. That’s the biggest reason you don’t see any bridges among the finalists.
Point taken on the aesthetically pleasing form of the circle, tho. It’s what my architect friend would call a “pregnant form.” Very elemental, very pure. Plus, totally appropriate to hoops!
There will be no extra point!
by Sleepy Freud on Dec 23, 2011 11:00 AM PST via mobile up reply actions
*if = of
Sorry, I’m all thumbs on an iPhone!
There will be no extra point!
by Sleepy Freud on Dec 23, 2011 11:02 AM PST via mobile up reply actions
F is perfect for 2012
It looks like a giant, basketball-shaped meteor is preparing to obliterate all life by the bay. Which is an apt metaphor for being a Warriors fan.
Man, I don’t care nothing about no Mike Montgomery.
by bloodsweatndonuts on Dec 23, 2011 4:21 AM PST reply actions 1 recs
H would work if you swapped out the fuzzy image of the state with Monta's junk.
Man, I don’t care nothing about no Mike Montgomery.
by bloodsweatndonuts on Dec 23, 2011 4:25 AM PST reply actions 3 recs
That was the inspiration!
There will be no extra point!
by Sleepy Freud on Dec 23, 2011 4:28 AM PST up reply actions
B, C, and D
in that order
"Now that's a hot pickle!" - Randy Hahn
Logo B is okay, but where are Tony.psd Brain designs!? those were SICK!
needs a poll with the brain design in it too!
You know I spit technique to the freshest freak
Gimme a call you will see results in just a week
With the soul of a LOST HAWK
Is there a heaven for a Rap Cat, let's talk
Shouldn't thie be a poll?
I was going to say F at first, but when I shrunk the images down on my screen to the size of our current logo, it’s too hard to make out.
The only one that popped out at me at smaller sizes is D. Not too many colors and enough going on to stand out.
My heart says C
but my head says F. It’s the freshest, has the most layers; it’s bold and I like the way the state of California pops in the background. The more I look at them, F is clearly the best.
Well, presuming we cannot find a copy of the picture Mr. Ellis saw fit to share...
I actually liked one of the samples from a previous posting, where there was a basketball in somebody’s head where the brain would go. Oh wait – there it is.
A. (derrrr.)
But I think I like G better, F is OK.
Barring that, how about a blank slate/chalkboard, and add in letters with each win.
We’ll be up to “Golde” by mid-season, I’m sure…
Man - this kool-aid is really good! What did you put in it?
Where are the logos with the brain???
I thought those were interesting to say the least…they should be added to this conversation
by Five Eighty on Dec 23, 2011 9:15 AM PST reply actions 1 recs
I vote for A
Adds a little Jerry West (NBA logo) to the logo which I like.
You know what would make a good story? Something about a clown who makes people happy, but inside he's real sad. Also, he has severe diarrhea.
E or F
These all look great though – nice work!
I really like the way F recognizes that the Warriors belong to the whole Bay Area
Uploaded with ImageShack.us
This is what I was thinking… a semi-transparent brain scan behind C. (For those that are interested in fooling around with images, try downloading GIMP for free. It’s nice!)
I'm the soul brotha' like no other!
Def not A, looks like someone is about to get shot
Actually think the old looney tunes is better than any of these but it’s time for a change.
I like the idea of the outline of the bay and a star or ball showing or something showing our location but I’d distort the state image to make the bay bigger and the rest of the state smaller as a statement of our loyalty. I’d also keep Golden State of Mind as a prominent part of the image cause that’s the essence of this site. They should all be displayed at the size they will be used so the issue of them not showing up small can be avoided. If there’s not a lot of room we might have to go with the photo of montay’s junk :>)
One must have on the front page of the revamped site is the Curry charmin the young girls photo, that’s a new classic.
Mirror on the wall
Here we are again.
by Skeptic con Urquell on Dec 23, 2011 10:00 AM PST reply actions
B probably won’t scale well; you’d need an alternate, zoomed version to give definition to the buildings.
I’m on the record liking F. The Brains logo is my pick, though — Tony’s derivative spins off the brains logo were also great, of which Logo C was included (with a brain outline). If Atma and TPTB have vetoed the brains, I’d love to see some other iterations of Logo C.
Formerly ffgolden.
on logo F
Why not put the ball actually in the circle, so the ball is the identifier on the map of where Golden State is actually from?
And why is the logo the same color as the LA Lakers?
Good thought
I considered doing it that way, but the problem is that by putting the ball on the Bay, you’re effectively concealing the area you’re trying to highlight. Assuming the seams if the ball are transparent, you’ll also get issues of weird “peek-throughs” where the seams overlap the highly irregular form of the Bay.
If the orange-y red color and readability of the dotted line are issues with Option F, those are aspects than can easily be fine-tuned. There was an earlier version with a black ball and rim that I thought was pretty hot.
There will be no extra point!
by Sleepy Freud on Dec 23, 2011 10:51 AM PST via mobile up reply actions
If the orange-y red color and readability of the dotted line are issues with Option F, those are aspects than can easily be fine-tuned.
F is kinda hip looking. Has that sex manual for dummies look to it
Mirror on the wall
Here we are again.
by Skeptic con Urquell on Dec 23, 2011 11:03 AM PST reply actions
Haha.
I’ll be sure not to forward it to any hot interns at the office.
There will be no extra point!
by Sleepy Freud on Dec 23, 2011 11:19 AM PST via mobile up reply actions
I'm liking...
‘B’ or ‘F’
‘A’ just looks weird to me
‘C’ reminds me too much of a school logo
I would like to see more of the bridge in these, other then that they are great.
by Anonymous1337 on Dec 23, 2011 12:32 PM PST via mobile reply actions
F Please. :)
I really love that one. I know there were some concerns about scaling it down, but i just shrunk it down and I think it still looks great. The only issue would be the dotted line which could be made with a heavier stroke for smaller versions.
Not to mention...
I think that one could be seen as refresh of the existing logo/brand, which could be a bonus. I think it would feel both completely fresh, and somewhat familiar (if that’s possible) in the upper left corner of the site.
Other observations:
It does the best job of highlighting the Bay Area
It’s simple, bold, and original. It doesn’t just look like a rehash of a previous W’s logo, it looks like our logo.
It’s instantly recognizable, and it communicates the key identity of the site at first glance. You’ve got the name, the Bay Area, and Basketball all right there.
by olympicmike on Dec 23, 2011 12:46 PM PST up reply actions
For comparison...
My other favorites visually are B (skyline) and C. I really like the looks of those, but they don’t accomplish some of the things that F does.
If I wasn’t familiar with the site and you showed me B, I’d like the look, but I might not make the connection to hoops, and the skyline isn’t recognizable enough to give me any idea where it is.
C fits a lot of the criteria we’ve put together, but it feels like it could be the on a pair of gym shorts at any school in the country. It doesn’t say Bay Area, or even California. Obviously the name helps to make that connection, but it doesn’t instantly communicate any of that the way F does.
From start to finish we’ve seen a ton of great concepts, that each have their own strengths, but I really think F does everything you can ask a logo to do.
B For Sure
But change it up a little, add a basketball in there somewhere soaring over the city or something!
G
"If God made us in his image then he must be dumb too, and a little ugly on the side."
Frank Zappa
They are all ugly, but B or the current one is best
Keep it simple.
Gotta be
B or F. I like F the most but the blue in the background needs to be more royal blue like the others ones.
Golden State Warriors Fan 4 Life!!!
Biggest GSW fan in NY!
Twitter: @GSWarrior9
..............SC30..............
THe more i look at it
F is the best. It represents our location, us as fans overall and looks the best doing it
Golden State Warriors Fan 4 Life!!!
Biggest GSW fan in NY!
Twitter: @GSWarrior9
..............SC30..............
Combine A and D
I like the examples that feature the star over the Bay Area but I like the way A turned out. I would really drive home the point of having Bay Area basketball on the brain.
"I gots ta say the nay no." - Pootie Tang
by Tremendous Hops on Dec 23, 2011 3:22 PM PST reply actions
why is there no poll here?
how else am I supposed to know how close G is to winning!?
"You don't need to be an Adonis to be a good pro player...
…but Lee looks like he’s lived in zero gravity his whole life"
-the Bimbo Coles Experience
I like the concept of logo B...
however, the city skyline background does not depict any iconic images of the bay area. The buildings shown in logo B appear very generic and does not resemble our local landscape.
So perhaps the designers here at GSOM could consider using a background which includes more famous bay area landmarks such as the Transamerica Pyramid, Bay Bridge, or Golden Gate Bridge.
GSOM could consider using a background which includes more famous bay area landmarks such as the Transamerica Pyramid, Bay Bridge, or Golden Gate Bridge.
The most dynamic skyline around here is the port intermodal cranes bringing in billions of $ of Chinese junk. We are the pusher to the whole dang country.
Mirror on the wall
Here we are again.
by Skeptic con Urquell on Dec 23, 2011 8:30 PM PST up reply actions
Here's how I'd do it
Here’s the mash-up of what I liked best from the above candidates.
Here's how I'd do it
The Red Cross way?
Mirror on the wall
Here we are again.
by Skeptic con Urquell on Dec 23, 2011 9:15 PM PST reply actions
Not sure what you mean by that…
All I see there is a big red X
Mirror on the wall
Here we are again.
by Skeptic con Urquell on Dec 24, 2011 9:16 AM PST up reply actions
Maybe this works?
Thanks for the heads up!
by RonG on Dec 24, 2011 10:26 AM PST up reply actions 1 recs
RonG!
Are you the same guy that made the Warriors Wonder logo?
by olympicmike on Dec 24, 2011 11:29 AM PST up reply actions
I like!
I’m not sure the ball and the swoosh are perfectly resolved (at a small scale, it’s hard to see what’s going on) but otherwise, very tight. Well done.
There will be no extra point!
by Sleepy Freud on Dec 24, 2011 2:42 PM PST via mobile up reply actions
Maybe this works?
Yeah, Looks pretty good now. Probably should figure out some way to leave the whole bay visible though, maybe expand the lettering a bit to give room for the swoosh to come in from a different angle so the north bay is not covered??
Mirror on the wall
Here we are again.
by Skeptic con Urquell on Dec 25, 2011 1:12 PM PST up reply actions
Great feedback, thank you!
Here’s a modified version, shown small and medium.
by RonG on Dec 25, 2011 5:45 PM PST up reply actions 1 recs
Atma, make a poll so we could vote
B or A doesn’t matter they’re both dope.
One giant step in the right direction.
i like them
but i still think the bridge needs to be in there somewhere
So I don't have a signature well these words would do! Who knew that upgrades can have downgrades too!
by 24k state fan since 87 on Dec 23, 2011 10:57 PM PST reply actions
D>A>F
I’m sorry, but B is just terrible I can’t stand it, but others here seem to like it, so what do I know…
But I really really like D, it’s pretty sweet, combine it with F and I’d bet we’d have a pretty sweet new logo!
B, borrowed and modified
Ball and rays in the background to represent the “Mind”
Looks like an old japanese horror movie poster?
The Ball that ate Oakland !! or オークランドを食べた球!!
Mirror on the wall
Here we are again.
by Skeptic con Urquell on Dec 24, 2011 9:20 AM PST up reply actions
That’s pretty good, Skep (though the Sleepyete says 球 should be 籠球). Do you speak Jaoanese?
There will be no extra point!
by Sleepy Freud on Dec 24, 2011 2:37 PM PST via mobile up reply actions
*Japanese
There will be no extra point!
by Sleepy Freud on Dec 24, 2011 2:38 PM PST via mobile up reply actions
Do you speak Jaoanese?
yeah that one
Mirror on the wall
Here we are again.
by Skeptic con Urquell on Dec 25, 2011 12:40 PM PST up reply actions
Wow. Us Jaoanese must think alike except AlphaBlitzer is an artist.
I couldn’t draw a round moon.
"Go ahead. Make my day."
Very nice!
A big step up from the existing B. I have to say, I don’t get B at all. It doesn’t say hoops, doesn’t say CA, doesn’t say Bay Area, doesn’t say “mind.” And as Ivanbe points out, you won’t be able to make out the buildings at a small scale. It basically looks like a backdrop for an actual logo — a backdrop you’ve filled nicely (if not quite as creatively as tony.psd did with his excellent Superman logo). Very well done.
There will be no extra point!
by Sleepy Freud on Dec 24, 2011 9:25 AM PST via mobile up reply actions
I actually like A. It just makes sense.
Pavelski soaks panties faster than a firehose - Mr. Plank
by GoldenStateGuerrero on Dec 24, 2011 11:30 AM PST reply actions
None, we got to include the cool new bridge in the new logo
B) What city skyline is that ?? Oakland?? I cant tell
I make love to pressure - Stephen Jackson
They tried to put me in a BOX - Stephon Marbury
A is by far the best
It’s clean and well proportioned. The helvetica looks modern, as opposed to the horrible serif font on the actual warriors logo. Most importantly, it would look nice on a t or hoodie…wink…nudge.
Big Baby Jesus 2012
by The Bimbo Coles Experience on Dec 24, 2011 2:36 PM PST reply actions
haha!
I tried to see the difference between the two but my brain exploded.
Big Baby Jesus 2012
by The Bimbo Coles Experience on Dec 24, 2011 3:03 PM PST up reply actions
F
i dig the quirkiness of that design, which, in my opinion, resembles the quirkiness of the site and its community! the ball/arrow thing reminds me of a bouncing ball and that kind of goofiness reminds me off the reason how and why the site started and the great personalities of the folks that contribute that i’ve either shared laughs with or argued with in the past (atma, zorgon, skepticon, sleepy, etc, and even that one guy that used to love dunleavy really bad.. where is that guy?). anyhoo. just my opinion.
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