Dime: What can you tell us about the final two spots yet to air?
DM: They’re both incredible. CP3 is cool, as it shows him at practice looking at his teammates from high school. The messaging from the actor really shows that he loves this game. And for Stephen Curry, this is rare footage that some PA (production assistant) at NBA Entertainment found of him playing with his dad (Dell Curry), warming up before a game with the Raptors. We use a child actor Steph’s age, so it’s real cool. He says something like, "While you’re shooting hoops with your dad, me and my dad are gonna go watch you play one day." It’s brilliant copy.
