This was a pet project I worked on this past weekend. I had so much fun flipping the script on the St. Pauli's Beer concept. I modeled it after the Warrior Girls very own Kelsey! Inspired by frustrating Sacramento traffic and eyeing a St.Pauli Girl's billboard (as I waited for cars to push along), I kept the design true to that St. Pauli Girls signature look and illustration.
The beer's gotta taste good, it's brewed in Oakland!
You're gonna be seeing this one opening day!