Pardon me for mixing my sports with my metaphors, but the Golden State Warriors hit it out of the park this year with their alternate jerseys. Paying homage to the famous Oakland Oak tree, the Dubs unveiled “The Town” jerseys as their alternates for the season.
Not surprisingly, fans are adoring them. “The Town” jerseys and memorabilia are flying off the shelves, according to the team.
Looks like the Town jerseys are kind of big deal here in Oakland. The Warriors' update on jersey sales: pic.twitter.com/AH6zu62meM— Mark Medina (@MarkG_Medina) December 14, 2017
The release, from the team, states that, “The 2017 NBA Champion Golden State Warriors have witnessed a record sales of “The Town” merchandise since the line first launched in early November of this year. Since the launch, The Town apparel has accounted for 34% of all sales at warriors.com and 31% at Warriors Team Store locations. Based on league-wide sales, Cyber Monday was the largest in NBA store history with sales up 43% to last year with the Warriors as the top-selling team and Warriors guard Stephen Curry’s Statement Edition The Town Swingman jersey as the top-selling item. Kevin Durant’s Statement Edition The Town Swingman jersey was the 4th best-selling item.”
Add that to Curry’s impressive jersey sale totals, and it’s been a good week of news for Dubs’ apparel.
That “The Town” merchandise is selling so well really shouldn’t be surprising. The design looks amazing, and any apparel with it makes a great gift to any Warriors fan this holiday season (hi Mom!).