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The NBA is constantly evolving, in an attempt to keep the league fresh, new, and exciting. From jerseys to draft rules, nothing lasts forever in the NBA.
The latest NBA makeover comes to the NBA Finals logo, which has a history of changing every few years. The NBA Finals are a little bit synonymous with the Golden State Warriors at the moment, so you’ll likely be seeing this logo quite a bit in the next few years. And it’s . . . uhhh . . . well . . . I’m struggling to find a description that doesn’t begin with “incredibly” and end with “bland”.
This is so disappointing. Absolute lack of character and personality. pic.twitter.com/53tluqJ8Pi
— Joe Gemma (@JoeDGemma) September 18, 2017
The new logo certainly looks like it was made in three minutes on MS Paint. Thankfully, Twitter did what Twitter does, so at least we can laugh about it:
New NBA Finals branding pic.twitter.com/SlgZi1sNQ5
— Joe Gemma (@JoeDGemma) September 18, 2017
Our informal poll of respected designers has a common response to new THE NBA FINALS logo... "Wait... what...that's a joke, right?" pic.twitter.com/WAMyHKKFmV
— GameplanCreativeCHI (@GameplanChicago) September 20, 2017
So first the Warriors ruined competitive balance, and now they ruined the NBA Finals logo? Jeez, guys, take it easy!