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Golden State’s CMO is leaving for the Miami Marlins

After nearly five years with the Warriors, Chief Marketing Officer Chip Bowers is taking his talents to South Beach.

Derek Jeter 2/13/2018 David Santiago/Miami Herald/TNS via Getty Images

You may not have heard of Chip Bowers, but he’s played a huge role for the Golden State Warriors organization over the last half decade. Bowers, the team’s Chief Marketing Officer, is in his fifth season overseeing the team’s marketing, broadcasting, and corporate partnerships.

Or, more accurately, he was. Bowers has decided to move on, and has taken a similar role with MLB’s Miami Marlins. The news was first reported by Bloomberg, and the Marlins have since introduced Bowers.

Bowers was one of the Warriors’ highest-ranking executives, and will certainly be missed. When he joined Golden State, the team was 27th in the league in terms of revenue from corporate partnerships. He leaves with the team first in that category, as well as fourth in digital fan engagement.

Of course, those numbers are largely due to the team rising to dynasty status and employing two of the most popular players in the NBA, but Bowers played a huge role as well in this new era of Warriors basketball.

The move to Miami will represent a stark change and a big challenge for Bowers. The Warriors are the best team in basketball, and appear set to be so for many years to come. The Marlins, on the other hand, finished eight games under .500 last year, and then promptly traded every good player on their roster so they could save money and rebuild. Increasing the revenue so the team can re-invest in good players will seemingly be the core of Bowers’ role.

This may be the first time you’ve heard Bowers’ name, but he’s been a huge part behind the scene. All the best to him in Miami.

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